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SBD/December 7, 2011/Research and Ratings
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ACC/Big Ten Challenge Up From '10, Fueled By Record-Setting Duke-Ohio State Game
The ACC/Big Ten Challenge averaged a 0.9 U.S. rating and 1.3 million viewers for eight games across ESPN and ESPN2 this year, up 29% and 26%, respectively, from a 0.7 rating and 1.0 million viewers for nine telecasts last year. The telecasts were solely on Tuesday and Wednesday nights this season; the event began with a Monday night game in previous years. The gains this year were fueled by the Nov. 29 Duke-Ohio State matchup, which averaged a 2.3 rating and 3.4 million viewers, marking the most-watched ACC/Big Ten Challenge telecast since the event began in ’99. The game was ESPN’s most-viewed college sports telecast last week, topping the BCS Selection Show (3.0 million viewers) and the Clemson-Virginia Tech ACC Championship (2.8 million viewers). Listed below is a ratings and viewership trend for the tournament, as well as a breakdown of this year’s games.
RATINGS/VIEWERSHIP TREND FOR
ACC/BIG TEN CHALLENGE ON ESPN/ESPN2YEARGAMESRATINGVIEWERS (000)'1180.91,314'1090.71,0420990.71,046'0890.71,039DATESTARTNETMATCHUP RAT.VIEWERS (000)11/299:37pmESPNDuke-Ohio State 2.33,42211/309:39pmESPNWisconsin-North Carolina 1.52,24311/297:30pmESPNIllinois-Maryland 0.91,30011/307:30pmESPNFlorida State-Michigan State 0.81,16411/307:15pmESPN2Indiana-NC State 0.579911/297:00pmESPN2Michigan-Virginia 0.576311/309:17pmESPN2Virginia Tech-Minnesota 0.351111/299:03pmESPN2Miami-Purdue 0.3484NOTE: Ratings/viewership unavailable for games on ESPNU.




