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SBD/December 7, 2011/Research and RatingsPrint All
The ACC/Big Ten Challenge averaged a 0.9 U.S. rating and 1.3 million viewers for eight games across ESPN and ESPN2 this year, up 29% and 26%, respectively, from a 0.7 rating and 1.0 million viewers for nine telecasts last year. The telecasts were solely on Tuesday and Wednesday nights this season; the event began with a Monday night game in previous years. The gains this year were fueled by the Nov. 29 Duke-Ohio State matchup, which averaged a 2.3 rating and 3.4 million viewers, marking the most-watched ACC/Big Ten Challenge telecast since the event began in ’99. The game was ESPN’s most-viewed college sports telecast last week, topping the BCS Selection Show (3.0 million viewers) and the Clemson-Virginia Tech ACC Championship (2.8 million viewers). Listed below is a ratings and viewership trend for the tournament, as well as a breakdown of this year’s games.RATINGS/VIEWERSHIP TREND FOR
ACC/BIG TEN CHALLENGE ON ESPN/ESPN2YEARGAMESRATINGVIEWERS (000)'1180.91,314'1090.71,0420990.71,046'0890.71,039DATESTARTNET
MATCHUPRAT.VIEWERS (000)11/299:37pmESPN Duke-Ohio State2.33,42211/309:39pmESPN Wisconsin-North Carolina1.52,24311/297:30pmESPN Illinois-Maryland0.91,30011/307:30pmESPN Florida State-Michigan State0.81,16411/307:15pmESPN2 Indiana-NC State0.579911/297:00pmESPN2 Michigan-Virginia0.576311/309:17pmESPN2 Virginia Tech-Minnesota0.351111/299:03pmESPN2 Miami-Purdue0.3484
NOTE: Ratings/viewership unavailable for games on ESPNU.