SBD/December 7, 2011/Research and Ratings

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  • ACC/Big Ten Challenge Up From '10, Fueled By Record-Setting Duke-Ohio State Game

    The ACC/Big Ten Challenge averaged a 0.9 U.S. rating and 1.3 million viewers for eight games across ESPN and ESPN2 this year, up 29% and 26%, respectively, from a 0.7 rating and 1.0 million viewers for nine telecasts last year. The telecasts were solely on Tuesday and Wednesday nights this season; the event began with a Monday night game in previous years. The gains this year were fueled by the Nov. 29 Duke-Ohio State matchup, which averaged a 2.3 rating and 3.4 million viewers, marking the most-watched ACC/Big Ten Challenge telecast since the event began in ’99. The game was ESPN’s most-viewed college sports telecast last week, topping the BCS Selection Show (3.0 million viewers) and the Clemson-Virginia Tech ACC Championship (2.8 million viewers). Listed below is a ratings and viewership trend for the tournament, as well as a breakdown of this year’s games.

    RATINGS/VIEWERSHIP TREND FOR
    ACC/BIG TEN CHALLENGE ON ESPN/ESPN2
    YEAR
    GAMES
    RATING
    VIEWERS (000)
    '11
    8
    0.9
    1,314
    '10
    9
    0.7
    1,042
    09
    9
    0.7
    1,046
    '08
    9
    0.7
    1,039
    DATE
    START
    NET
    MATCHUP
    RAT.
    VIEWERS (000)
    11/29
    9:37pm
    ESPN
    Duke-Ohio State
    2.3
    3,422
    11/30
    9:39pm
    ESPN
    Wisconsin-North Carolina
    1.5
    2,243
    11/29
    7:30pm
    ESPN
    Illinois-Maryland
    0.9
    1,300
    11/30
    7:30pm
    ESPN
    Florida State-Michigan State
    0.8
    1,164
    11/30
    7:15pm
    ESPN2
    Indiana-NC State
    0.5
    799
    11/29
    7:00pm
    ESPN2
    Michigan-Virginia
    0.5
    763
    11/30
    9:17pm
    ESPN2
    Virginia Tech-Minnesota
    0.3
    511
    11/29
    9:03pm
    ESPN2
    Miami-Purdue
    0.3
    484
               

    NOTE: Ratings/viewership unavailable for games on ESPNU.

    Print | Tags: Research and Ratings, Nielsen Media Research, ESPN
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