Silver Wants All-Star Game In Charlotte Soccer, Boxing Stream On Social Channels NBA Raises Money For Sager Charity Harvard Forum Looks At Tech In Sports Minnesota Sports Facilities Leadership Getting Overhaul Minnesota United Unveils Inaugural Kits NBA All-Star Skills Challenge Underwhelms Front Row Motorsports Lands Two Sponsors Budapest May Withdraw City's '24 Games Bid Werner, Henry Have No Plans To Sell Red Sox
SBD/December 7, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.