USOC Scott Blackmun Buffalo Wild Wings Sponsoring Bowl Pro Football HOF Committee Meets PBC Approves Ballpark Funds MLB Honoring Military Members Selig Talks Tech Changes During B&C HOF Dinner Secondary World Series Tix Prices Ebb CFP, Cowboys Playoffs Could Conflict Warriors Embrace Heritage, Former Players NHL Takes Swift Action On Voynov
SBD/December 7, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.