SB Media Day Moves To Primetime Delta, Sounders Renew Partnership L.A. Approves Contract For Olympics Bid MLB To Hold Draft On June 9 "Concussion" Trailer Still Has People Talking Lynch Hawks Skittles On Evine Live Packers WRs To Endorse Associated Bank Churchill Downs Upgrading Premium Seating ESPN Licenses X Games Oslo For February Braves Assure Fans Of New Ballpark Safety
SBD/December 7, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or firstname.lastname@example.org.