Sources: EverBank, Jags Set For Extension Paul: I'll Sit Out If Sterling Still In Control Johnson Leads In NASCAR TV Exposure MLBPA Files Grievance Against Astros TWC, SEC Net Reach Carriage Deal Executive Transactions F1 Race In New Jersey Delayed Again UNC Unveils Plan For Former Athletes To Graduate Bon Jovi Group Studied Toronto Stadium Sites Packers Open To Playing Road Game In London
SBD/December 7, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.