IOC To Launch Digital Olympic Channel Bears Reorganize Business Staff Sources: NFL Hiring Tom Coughlin PGA Championship Not Moving From Charlotte MLS, SeatGeek Announce Partnership Bach Confident Rio Will Work Out Kinks ICC Match In Ohio Could Draw 80,000 Target Leaving Chip Ganassi's IndyCar Team Puma Planning For Bolt After Retirement Twitter Hoping Sports Help Future Financials
SBD/December 7, 2011/Classified AdvertisementsPrint All
Sponsors are demanding more data/metrics that show whether their sports partnerships are paying off, so what are they doing specifically to study their investments? And are properties and marketing agencies delivering? We will look at some of the latest tools that have rolled out to measure return on investment and return on objective, and highlight the approaches that are finding traction in the marketplace. Just what is measuring up?
Publishing Date: Jan. 2 Ad Close: Dec. 19 Materials Close: Dec. 21. For more information, contact Julie Tuttle, National Director of Advertising at 212-500-0711 or email@example.com.