THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of the NCAA, labor and agents and the best of the rest. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.
 Grade the NCAA’s effectiveness in dealing with rules enforcement | A | 2.9% | | B | 15.6% | | C | 26.6% | | D | 26.8% | | F | 28.1% | Respondents: 1,104 Company/brand that has done the best job aligning with college sports through corporate sponsorship | Nike | 18.6% | | Allstate | 15.1% | | Under Armour | 10.6% | | Capital One | 10.4% | | Home Depot | 9.6% | Respondents: 1,123 March Madness or BCS? | March Madness | 84.4% | | BCS | 13.3% | | No opinion | 2.3% | Respondents: 1,098 Biggest challenge facing NCAA President Mark Emmert | Conference realignment | 27.6% | | Commercialization of student athletes | 24.5% | | Rules enforcement | 20.6% | Respondents: 1,090 Most effective conference commissioner | Larry Scott, Pac-12 | 30.1% | | Mike Slive, SEC | 29.2% | | Jim Delany, Big Ten | 23.8% | | John Swofford, ACC | 10.7% | | John Marinatto, Big East | 4.5% | | Chuck Neinas (interim), Big 12 | 1.8% | Respondents: 1,060 Will there be some form of football playoff, or plus-one format, after the next television deal expires? | Yes | 63.2% | | No | 31.9% | | No opinion | 4.9% | Respondents: 1,095 |
Agent you’d want to negotiate your next contract | Scott Boras | 35.8% | | Drew Rosenhaus | 10.2% | | Arn Tellem | 8.4% | | Tom Condon | 7.4% | Respondents: 1,035 Strongest player union | MLBPA | 53.9% | | NFLPA | 34.9% | | NBPA | 6.6% | | NHLPA | 4.7% | Respondents: 990 Big winner in the NFL’s new labor deal | Owners | 30.9% | | Players | 8.4% | | Draw | 60.7% | Respondents: 1,000 You typically side with which side during labor negotiations | Ownership | 36.6% | | Players | 21.8% | | Neutral | 36.2% | | No opinion | 5.5% | Respondents: 1,007 |
Golf tour best positioned for growth | PGA Tour | 48.6% | | European Tour | 20.3% | | LPGA | 12.9% | | Champions Tour | 9.3% | | Asian Tour | 8.9% | Respondents: 1,024 Most progressive tennis property | ATP | 29.3% | | USTA | 24.4% | | WTA | 10.1% | Respondents: 1,036 Biggest challenge facing professional tennis | Creating more interest outside the Grand Slams | 45.5% | | Developing more widely known stars | 37.9% | | Television ratings | 9.7% | | International growth | 2.0% | | Sponsorship sales | 1.6% | Respondents: 1,055 The biggest benefit of MTV’s sale of Alli Sports, the organization behind the Dew Tour, to Comcast NBC will be | More programming of the tour as it begins to be shown on Comcast-owned Versus and regional sports networks | 46.0% | | More focus and strategic direction for the tour | 20.5% | | Improved website and digital content for the tour | 6.1% | Respondents: 999 Grade the leadership of Chairman Larry Probst and CEO Scott Blackmun at the USOC | A | 10.2% | | B | 42.1% | | C | 35.5% | | D | 8.7% | | F | 3.5% | Respondents: 998 Biggest challenge facing professional golf | Tiger Woods not returning to winning form | 41.7% | | Developing young stars | 27.7% | | TV ratings | 12.4% | | Convincing top players to enter more tournaments | 11.7% | | Managing international growth | 4.7% | Respondents: 1,071 If you represented a brand, which of the following global properties would you most want to be associated with? | FIFA World Cup | 52.3% | | Summer Olympics | 36.1% | | Winter Olympics | 11.6% | Respondents: 1,080 Will have the biggest impact on the growth of the X Games brand | Creating a bid process to host international X Games | 48.7% | | The availability of X Games content on ESPN3 and WatchESPN | 34.7% | | Travis Pastrana’s planned move to NASCAR | 16.6% | Respondents: 818 In paying $4.38 billion for Olympic rights, Comcast | Overpaid | 62.2% | | Got a fair deal | 32.7% | | Got a bargain | 5.1% | Respondents: 1,061 Growth potential for action sports | Still has room for growth | 56.3% | | Has already peaked | 31.7% | | On the decline | 7.8% | Respondents: 1,068 |
