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SBD/November 30, 2011/Events and Attractions
Motorsports Marketing Forum: Trying To Use Hollywood To Showcase The Industry
Published November 30, 2011
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* Johnson, on drivers being paid for TV: “The drivers showed up on the sponsorship deal and we said, ‘We have to pay you.’ They bent over backwards, but a lot of them didn’t think they were going to get paid for it. Carl Edwards flew himself out.”
* Edelstein, on the movie “Senna,” about the F1 driver, “It’s such a powerful film and it’s irrelevant about racing. It’s about life and character and these eternal truths that make for great drama and storytelling. It could win an Academy Award.”
* Stoddard, on how NASCAR makes decisions about being integrated into existing programming: “David Stern was a lot more ‘nos’ than ‘yeses.' We’ve always said that NASCAR, if it’s going to be in the space, has to have some level of appetite for drama. Otherwise, there’s no reason to be there. We have tried to expand NASCAR’s perspective on this a bit to be open to telling some grittier stories with great texture. The biggest concern is you end up with something that goes sideways, like ‘Playmakers.’”