THE DAILY each day this week is presenting the results from the seventh annual SportsBusiness Daily/SportsBusiness Journal readers survey on the state of the sports industry. Today, we look at an overview of the media, sponsorships and the NFL. Turnkey Sports & Entertainment partnered with SBD/SBJ on the survey.
 Favorite TV play-by-play personality | Bob Costas | 29.7% | | Al Michaels | 23.7% | | Jim Nantz | 20.6% | | Gus Johnson | 20.1% | | Joe Buck | 17.5% | Note: Respondents could make up to three selections
Respondents: 1,106 Event that is produced the best on television | Super Bowl | 35.1% | | Masters | 24.0% | | Final Four | 18.5% | Respondents: 1,156 Favorite major league website | MLB.com | 29.3% | | NFL.com | 19.2% | | NHL.com | 11.9% | | MLSSoccer.com | 7.6% | | NBA.com | 7.5% | Respondents: 1,218 League/property with the best overall digital strategy | MLB | 31.2% | | NFL | 24.2% | | NHL | 10.6% | | NBA | 10.1% | | MLS | 5.0% | Respondents: 1,218 Favorite sports-related mobile app | ESPN ScoreCenter | 24.1% | | MLB.com At Bat | 17.7% | | March Madness on Demand | 9.3% | | NHL GameCenter | 5.8% | | NFL Mobile | 5.3% | Respondents: 1,218 Favorite independent sports website | Yahoo! Sports | 32.1% | | Deadspin | 16.4% | | Bleacher Report | 11.3% | | USA Today Sports | 10.5% | Respondents: 1,102 Media group that has the best chance to cut into ESPN’s sports media dominance | NBC | 42.9% | | Fox | 18.9% | | Nobody | 15.3% | Respondents: 1,149 Favorite TV game analyst | Cris Collinsworth | 25.0% | | Kirk Herbstreit | 22.2% | | Troy Aikman | 18.5% | | Jon Gruden | 15.9% | | Jay Bilas | 13.6% | | John McEnroe | 13.1% | Note: Respondents could make up to three selections
Respondents: 1,100 Favorite sport-specific studio show | College GameDay (ESPN, football) | 36.3% | | Baseball Tonight (ESPN) | 23.8% | | MLB Tonight (MLB Network) | 14.4% | | Football Night in America (NBC) | 11.9% | | Fox NFL Sunday (Fox) | 11.9% | | Inside the NBA (TNT) | 10.3% | Note: Respondents could make up to three selections
Respondents: 1,122 Favorite network-affiliated sports website | ESPN.com | 72.4% | | CBSSports.com | 10.9% | | NBCSports.com | 6.4% | | Turner-SI digital | 5.5% | | FoxSports.com | 4.0% | Respondents: 1,133 Network that does the best job covering the NFL | ESPN | 35.9% | | Fox | 25.5% | | CBS | 15.2% | | NBC | 11.7% | | NFL Network | 11.7% | Respondents: 1,119 Does ESPN need a strong competitor? | Yes | 65.1% | | No | 26.4% | | No opinion | 8.5% | Respondents: 1,149 Sports network that consistently has the highest production values | ESPN | 35.3% | | NBC | 17.5% | | They are basically the same | 16.8% | | CBS | 11.4% | | Fox | 10.7% | Respondents: 1,130 |
If you were a brand, would you sign quarterback Michael Vick as an endorser?  | No | 70.0% | | Yes | 24.5% | | No opinion | 5.5% | Respondents: 1,160 Property a corporate sponsor would most want to identify with | NFL | 68.7% | | MLB | 12.2% | | MLS | 5.0% | | NHL | 4.7% | | NASCAR | 4.1% | | NBA | 2.3% | Respondents: 1,171 Corporate sponsor you would most want aligned with your property | Nike | 20.5% | | Apple | 13.5% | | Coca-Cola | 12.1% | | Anheuser-Busch | 5.0% | Respondents: 1,192 If you were a chief marketing officer, would you align your brand with the UFC?  | No, sport isn't a fit | 55.4% | | Yes, hits perfect demo | 28.3% | | No opinion | 16.2% | Respondents: 1,158 How will sports sponsorship spending change over the next five years? | Increase dramatically | 15.8% | | Increase slightly | 56.4% | | Remain the same | 15.5% | | Decrease slightly | 8.1% | | Decrease dramatically | 2.0% | Respondents: 1,162 |
Most effective NFL team owner | Robert Kraft (New England Patriots) | 43.0% | | Jerry Jones (Dallas Cowboys | 13.7% | | Publicly owned, nonprofit corp. (Green Bay Packers) | 12.7% | | Art Rooney (Pittsburgh Steelers) | 7.9% | Respondents: 1,250 Least effective NFL team owner | Mike Brown (Cincinnati Bengals) | 21.0% | | Al Davis estate (Oakland Raiders) | 15.5% | | Daniel Snyder (Washington Redskins) | 8.2% | | Wayne Weaver (Jacksonville Jaguars) | 8.1% | Respondents: 1,250 When Nike gets the NFL’s uniform contract next year, would you say that is ... | A good thing. They'll breathe new live into the looks of the uniforms. | 43.4% | | A neutral event. You’ll see little change with uniforms. | 35.5% | | A bad thing. They’ll go too far in uniform design and harm traditions. | 19.4% | Respondents: 1,222 Sponsor that does the best job activating around the NFL | Anheuser-Busch | 28.9% | | Verizon | 12.3% | | Papa John’s | 11.9% | Respondents: 1,172 Team most likely to relocate to the Los Angeles market | Jacksonville Jaguars | 48.8% | | San Diego Chargers | 24.4% | | Expansion franchise | 11.8% | Respondents: 1,199 If the NFL returns to the Los Angeles market, the local team’s stadium will be located in ... | Farmers Field (L.A. Live)/AEG | 77.8% | | City of Industry (Grand Crossing)/Edward Roski | 9.4% | | Neither | 12.8% | Respondents: 1,184 NFL team that has shown the most innovation in its business practices | Dallas Cowboys | 26.1% | | New England Patriots | 11.4% | | Green Bay Packers | 9.3% | Respondents: 1,250 Biggest threat to the success of the NFL | Rising ticket prices | 34.5% | | Improved technology for at-home viewing | 29.0% | | Concussions | 17.5% | | In-stadium fan behavior | 11.9% | | Other | 7.0% | Respondents: 1,226 |
