SBD/November 29, 2011/Media

Sportvision, TruMedia Networks Pair For New MiLB Analytics Platform

Illinois-based Sportvision and Massachusetts-based TruMedia Networks have struck a joint venture partnership to create a new analytics baseball platform for minor league baseball teams. The system will seek to blend data capture technologies including motion capturing from Sportvision -- such as its PITCHf/x for pitching, HITf/x for hitting, FIELDf/x for fielding and so forth -- with statistical analysis, video clipping and visualization elements from TruMedia Networks. The companies will co-sell the combined product mainly to MLB teams for use within their various minor league affiliates. "What this will now allow is a standardized evaluation system throughout an entire organization," said Sportvision GM of Baseball Products Ryan Zander. Sportvision and TruMedia Networks will participate in an undisclosed revenue sharing agreement. "We've each been working with major league clubs, but each on our own discovered that there is a pressing need for minor league solutions of this kind of depth," said TruMedia Networks CEO Rafe Anderson.
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