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SBD/November 28, 2011/People and Pop Culture
Published November 28, 2011
The USTA promoted Managing Dir of Marketing SUE HUNT to CMO, reporting to Chief Exec of Community Tennis KURT KAMPERMAN. In addition to overseeing all marketing, advertising and promotional activities, Hunt also will oversee the USTA Membership Department (USTA). Hunt "wants to make 2012 all about talking to kids." She has "spearheaded a major partnership with Nickelodeon." The net beginning in March "will air a number of specially created USTA ads, and next September, a tie-in with Nick's 'Worldwide Day of Play' will result in 1,000 free tennis 'playdates' for kids nationwide" (ADWEEK.com, 11/27).
EXECS: In this week's SPORTSBUSINESS JOURNAL, Terry Lefton reports USA Today Sports Media Group named Sports Illustrated National Ad Dir ROB KLIGMAN VP/Eastern Sales. Meanwhile, BOB PHILP is leaving 16W Marketing after 11 years to join CAA Sports as an agent (SPORTSBUSINESS JOURNAL, 11/28 issue)....The Angels named Orioles Dir of Baseball Operations MATT LENTAK Assistant GM (Baltimore SUN, 11/24).... JOHN KENNEDY, founder of L.A.-based sports and entertainment marketing company J. Kennedy & Associates, has been named the first commissioner of the National Basketball League of Canada (THE DAILY)....Golf Canada Dir of High Performance DOUG ROXBURGH will retire from his position on Dec. 31. He will assume a consulting role with the organization following his retirement (GLOBEANDMAIL.com, 11/27)....Darlington Raceway named Michigan Int'l Speedway Manager of PR DENNIS WORDEN Dir of PR (THE DAILY).
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