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Marketing and Sponsorship

Chrysler, Other Sponsors Quiet After Ndamukong Suh's Thanksgiving Stomp

Chrysler Senior Manager of Marketing, Advertising & Product Communications Dianna Gutierrez did not speculate Friday on whether Lions DT Ndamukong Suh's "growing reputation as a dirty player will impact any future work he might do with the company," according to Eric Lacy of the DETROIT NEWS. Gutierrez in a text message said, "We have nothing to announce." Suh was ejected from Thursday's game for repeatedly shoving Packers G Evan Dietrich-Smith's head into the ground and stepping on his arm. Chrysler "uses Suh in its popular 'Imported from Detroit' advertising campaign." Subway, which also counts Suh as an endorser, "declined Friday to address Suh's on-field issues and the potential effect on endorsement deals." Suh's website lists him as also having deals with Nike, Omaha Steaks, Detroit Medical Center, Detroit City Sports, Battle Sports Science, Training Day and D1 Sports Training Therapy (DETROIT NEWS, 11/26). MLIVE.com's Aaron Foley noted "almost everyone in the Chrysler-Jeep-Dodge-Fiat-etc.-etc. stable of brand ambassadors has some blemishes on their record," including musicians Jennifer Lopez and Dr. Dre. However, they "aren't bad sportsmen." Foley: "Considering that Chrysler has had more than a few run-ins with bad publicity, hopefully there are some conversations in Auburn Hills about what can be done to prevent any more if Suh is reprimanded more than he has been already" (MLIVE.com, 11/25).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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