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SBD/November 28, 2011/Marketing and Sponsorship
New Multiyear Contract Makes Lionel Messi Face Of EA Sports' FIFA Soccer Franchise
Published November 28, 2011
FAILURE IS NOT AN OPTION: When asked what insights he has gained about leading and managing, EA CEO John Riccitiello said, "One of the things I would say is that you have to be absolutely genuine. You have to know what you truly believe and what you truly value, and it has to be undeniably consistent." He added, "You will fail. Failure is essential for success" (N.Y. TIMES, 11/27).