SBD/November 18, 2011/Research and Ratings

ESPN The Magazine, SI Lead All Publications In Male 18-34 Readership

ESPN The Magazine was the No. 1 publication among males 18-34 during Fall ’11 with 7.1 million readers, while SI ranked second with 6.6 million, according to data from research firm GfK MRI. ESPN The Magazine has now led the category for four consecutive years. The publication has a median age of 32, which is tied with Maxim for the youngest among key competitors. ESPN The Magazine also ranked No. 1 among Hispanic and African-American males 18-34. Among all readers, ESPN The Magazine was up 2% in readership compared to Fall ’10, while SI was down 1%. Listed below are the top magazines among males 18-34 during Fall ’11 (THE DAILY).

TOP MAGAZINE READERSHIP AMONG MALES 18-34 DURING FALL '11
RANK
PUBLICATION
READERSHIP (000)
1
ESPN The Magazine
7,053
2
Sports Illustrated
6,641
3
National Geographic
6,238
4
Game Informer
5,261
5
Maxim
5,097
6
People
4,664
7
Men's Health
4,514
8
Rolling Stone
3,915
9
Car And Driver
3,755
10
Men's Fitness
3,199

 

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