Menu
Olympics

LOCOG Chair Coe Defends Dow's London Games Sponsorship Deal

LOCOG Chair Sebastian Coe “mounted a spirited defence of London 2012’s sponsorship deal with Dow Chemical on Tuesday, denying that the company’s legal battles with the Indian government and families affected by the Bhopal gas leak disaster risked damaging the reputation of next year’s event,” according to Blitz & Kortekaas of the FINANCIAL TIMES. On the day a public campaign was launched to urge LOCOG “to drop Dow’s sponsorship,” Coe said that he “had taken a keen interest in the issue, citing his Indian ancestry.” Dow last year became an IOC TOP sponsor and in August “won a tender to supply” a US$11M fabric wrap around the Olympic stadium. Dow’s involvement “has prompted protests from MPs,” including former London Olympics Minister Tessa Jowell. Coe said that he “was not aware of calls in India for its athletes to boycott next year’s Games.” He added, “I am not here as a spokesman for Dow. ... They came through a competitive process and I will stand absolutely behind our procurement process.” LOCOG CEO Paul Deighton said it was “getting very late” to find a new sponsor. He added that he “did not believe Dow was likely to withdraw its sponsorship” (FINANCIAL TIMES, 11/16). In London, Owen Gibson writes there is “no doubt” the Dow sponsorship represents LOGOC's “biggest reputational challenge to date.” The organizing committee has been “remarkably sure-footed to date in avoiding the PR disasters and organisational calamities that have plagued previous Games” (GUARDIAN, 11/16).

SECURITY SYSTEM: The FINANCIAL TIMES’ Stacey & Kortekaas noted as U.K. officials “look to reassure the public that they will be able to keep the capital secure next summer,” U.K. Defense Secretary Philip Hammond said that “ground-to-air missiles could be used to defend London during the Olympics.” The comments “came amid concern over London’s security arrangements for the games,” and after a report that the U.S. “was preparing to send 1,000 of its agents, including 500 from the FBI, to provide extra protection for its contestants and diplomats.” The U.K. Home Office “did not deny the reports,” although U.K. Olympic Security Coordinator Chris Allison said he “did not recognise” them. Allison added, “I feel great support from the Americans. The games will be delivered by the British police service working with the event organisers” (FINANCIAL TIMES, 11/15).

SBJ Morning Buzzcast: May 6, 2024

Takeaways from a big sports weekend including The Kentucky Derby and F1's Miami Grand Prix; Caitlin Clark's WNBA preseason debut; a new RSN set to form in Chicago.

Learfield's Cory Moss, MASN/ESPN's Ben McDonald, and Canelo

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with Learfield's Cory Moss as he talks about his company’s collaboration on EA Sports College Football. Later in the show, we hear from MASN/ESPN baseball analyst Ben McDonald on how he sees the college and professional baseball scene shaking out. SBJ’s Adam Stern shares his thoughts on the upcoming Canelo-Mungia bout on Prime Video and DAZN.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/16/Olympics/Dow.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/16/Olympics/Dow.aspx

CLOSE