Nathan's Becomes Official Hot Dog Of MLB MLB Partners For League-Branded Diapers Marketplace Roundup MLB Goes With Player-Focused Marketing Effort New Balance Launches Boston-Themed Ads WWE's Heyman To Promote Richmond NASCAR NHL's Failed Guardian Project Back In Headlines Marketplace Roundup Skins Look For Ways To Avoid Color Rush Unis Aspen Dental Signs Deal With NASCAR
SBD/November 16, 2011/Marketing and Sponsorship
Published November 16, 2011
BALANCING ACT: Octagon's Olympic & Action Sports Division signed U.S. Gymnast Aly Raisman, a bronze medalist in the floor competition at the '11 World Championships. The agency already has helped Raisman find an endorsement opportunity, as she has signed a deal with Polo Ralph Lauren ahead of the '12 London Games. The 17-year-old Massachusetts native has been on the national team since '09. She is Octagon's second gymnastic client; the agency also represents men's gymnast Jonathan Horton (Tripp Mickle, SportsBusiness Journal).
BY THE NUMBERS: In Detroit, Susan Tompor noted the NFL’s Financial Football campaign kicked off in Michigan classrooms yesterday with “an assist” from Lions DT Ndamukong Suh. The Michigan Jumpstart Coalition, a group that “promotes personal financial literacy in schools, and Visa launched a statewide effort to put the NFL-themed financial-literacy video game and class curriculum in every public middle school and high school in Michigan.” A small group of students at Detroit Renaissance High School “played the Financial Football game on the big screen with Suh and Michigan state treasurer Andy Dillon” (FREEP.com, 11/15).
ONE-TWO PUNCH: YAHOO SPORTS’ Maggie Hendricks noted UFC fighter Anderson Silva has displayed “his dance skills on stage with Justin Bieber, and his acting skills in an ad for Burger King.” Silva now is “filling in as a wife putting pressure on her husband in a Brazilian Ford TV spot.” Silva with his spate of ads is “becoming the Peyton Manning of Brazil” (SPORTS.YAHOO.com, 11/15).