Dr Pepper Gearing Up For CFB Season Jimmy Butler To Appear For Men's Fashion Line Madison Keys Scraps Tattoo Sponsor Logo New Era Boosts NFL Hat Production At New York Plant Venus Williams' EleVen Undergoes Reboot Does Westbrook Take Jab At Durant In New Ad? Marketplace Roundup Lochte Scores First Endorsement Deal Since Rio Liberty Mutual Sponsoring NASCAR Spotters Venus To Appear In AmEx Ads Around U.S. Open
SBD/November 16, 2011/Marketing and Sponsorship
Published November 16, 2011
BALANCING ACT: Octagon's Olympic & Action Sports Division signed U.S. Gymnast Aly Raisman, a bronze medalist in the floor competition at the '11 World Championships. The agency already has helped Raisman find an endorsement opportunity, as she has signed a deal with Polo Ralph Lauren ahead of the '12 London Games. The 17-year-old Massachusetts native has been on the national team since '09. She is Octagon's second gymnastic client; the agency also represents men's gymnast Jonathan Horton (Tripp Mickle, SportsBusiness Journal).
BY THE NUMBERS: In Detroit, Susan Tompor noted the NFL’s Financial Football campaign kicked off in Michigan classrooms yesterday with “an assist” from Lions DT Ndamukong Suh. The Michigan Jumpstart Coalition, a group that “promotes personal financial literacy in schools, and Visa launched a statewide effort to put the NFL-themed financial-literacy video game and class curriculum in every public middle school and high school in Michigan.” A small group of students at Detroit Renaissance High School “played the Financial Football game on the big screen with Suh and Michigan state treasurer Andy Dillon” (FREEP.com, 11/15).
ONE-TWO PUNCH: YAHOO SPORTS’ Maggie Hendricks noted UFC fighter Anderson Silva has displayed “his dance skills on stage with Justin Bieber, and his acting skills in an ad for Burger King.” Silva now is “filling in as a wife putting pressure on her husband in a Brazilian Ford TV spot.” Silva with his spate of ads is “becoming the Peyton Manning of Brazil” (SPORTS.YAHOO.com, 11/15).