SB Advertisers Could Take More Measured Approach Yonex Begins Fines For Smashing Racquets Nike Shifts Approach To Sponsorship As NBA Evolves Mickelson Debuts Personal Logo On Apparel Costco-Branded Golf Balls A Hot Seller Falcons, Pats Sponsors Make Final Activation Push SHR Yet To Announce Anchor Sponsor For Bowyer Marketplace Roundup Target Makes Push Into Soccer With MLS Alibaba, IOC Reach 12-Year TOP Sponsorship
SBD/November 14, 2011/Marketing and Sponsorship
Northern Rock Ends Sponsorship Deal With EPL Club Newcastle United
Published November 14, 2011
FROM SOCCER TO RACING: EPL club Queens Park Rangers' crest will be featured on F1 Team Lotus' race car for the remaining two races of the '11 season and beyond. Caterham branding will also soon be seen at QPR's Loftus Road stadium (THE DAILY).