Menu
SBJ Best Places to Work in Sports 2024

Nominate Your Company Today

Marketing and Sponsorship

Rolex To Sponsor Charity Fundraiser At Daytona Int'l Speedway

Rolex has signed on as the presenting sponsor of a special charity fundraiser Daytona Int'l Speedway will host in January to commemorate the 50th anniversary of the Rolex 24 race. The event will be held at the Daytona Beach convention center and will feature as many as 35 of the 42 winning cars from the past 50 Rolex 24 races. Several of the 106 living drivers are expected to attend as well, including Bobby Rahal and Mario Andretti. The speedway hopes to raise $30,000-50,000 for the Halifax Health Foundation, the area's largest healthcare provider. Tickets to the event cost $5,000 for a 10-top table. Daytona Int'l Speedway is covering the cost of bringing in the cars, which are located across the country. Track President Joie Chitwood said, "I'm not sure anybody has done an event like this in Daytona in terms of bounding up all these winning cars. It's a good cause and it's going to be a little more exciting than most of these charity dinners where someone speaks at a podium." The speedway is still looking for a couple of sponsors to support the event.

SBJ Morning Buzzcast: May 13, 2024

Upfront week and sports is grabbing more of the pie; Why the WNBA going to Toronto is important; San Diego continues to be a baseball town

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/11/Marketing-and-Sponsorship/Rolex.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/11/11/Marketing-and-Sponsorship/Rolex.aspx

CLOSE