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SBD/November 11, 2011/Events and Attractions
Quicken Loans Carrier Classic May Be "Most Ambitious" Non-Traditional Sport Event Yet
Published November 11, 2011
SALUTE TO THE TROOPS: The AP’s Julie Watson noted organizers “plan to seize the spotlight to showcase the Navy and its awe-inspiring, multi-billion-dollar aircraft carriers to the more than 3 million viewers expected to watch the Veterans Day game on ESPN.” Navy officials said that they “know a basketball game will not change the budget debate, but it can't hurt efforts to get the American public excited about their branch of service as its chiefs lobby Congress to avoid cuts that could jeopardize its future military strategies” (AP, 11/10). AD AGE’s Kerem Ozkan noted for college basketball and the U.S. Navy, the event “will serve as a one-of-a-kind cross-promotion.” State Farm is “sponsoring a halftime game of H-O-R-S-E with James Worthy, Mario Lopez, Brooklyn Decker, and the winner" of an eBay auction. Morale Entertainment said that “all proceeds will go to charity.” Other sponsors for the game “include Sears, Coke Zero, Miller High Life, Westwood One” and upcoming Relativity Media film "Act of Valor" (ADAGE.com, 11/9).