SBD/November 10, 2011/Marketing and Sponsorship

Adrian Gonzalez Lands First Video Game Cover For "MLB 12 The Show"

Sony yesterday named Red Sox 1B Adrian Gonzalez the cover athlete for "MLB 12 The Show" video game. The cover is Gonzalez’s first, and he will become the spokesperson for the franchise and assist in the consultation and integration of the marketing campaign (Sony). In Boston, Brendan Lynch notes Gonzalez is the “first Red Sox player to be featured on the game’s cover since” 2B Dustin Pedroia in '09. The new game “hits stores on March 6.” Sony Computer Entertainment America Sports Product Marketing Manager Tyler Vaught said that “the fact that Gonzalez is bilingual helps market the game toward Spanish-speaking markets.” Vaught: “A big part of our market is the Latin American market. We feel that should be represented on our cover” (BOSTON HERALD, 11/10).
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