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Bloguin Hires Mike Levy As Advisor, Signs Deal With Yardbarker And Fox Sports

Bloguin, the Internet company that runs more than 150 sports blogs like Awful Announcing, hired Mike Levy as an advisor. Levy, who founded Sportsline, will help the company push into venture markets and try to position Bloguin for a future round of financing. Separately, the company signed an advertising and content partnership deal with Yardbarker and Fox Sports. The deal allows Yardbarker, in conjunction with Fox Sports, to sell ad inventory across the Bloguin sites. The deal also will syndicate Bloguin content to FoxSports.com and Yardbarker.com pages.

FIGHTING STYLE: SB Nation bought the website MMA Fighting from AOL for an undisclosed amount. SB Nation plans to keep the site's edit team intact and host it alongside SB Nation's portfolio of MMA websites like MMA Mania and Bloody Elbow. MMA Fighting attracts around 2 million unique users per month, according to SB Nation Chair & CEO Jim Bankoff. "Our model is to find the best digital talent and put it on our digital platform," he said.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ Morning Buzzcast: May 7, 2024

The PWHL playoffs set to begin after record-breaking inaugural season; Smith Entertainment Group announces plans for Utah hockey franchise HQ; new title sponsors for the PGA Tour event in Charlotte and college football bowl game in Arizona.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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