Brady's Marketability Likely To Stay Intact CBS To Live-Stream All Super Bowl Ads Adidas Signs Three-Year Deal With Pac-12 Marketplace Roundup Hornets, FanDuel Sign Multiyear Deal Behind Sherwin-Williams' Deal With IndyCar, IMS WMG Using Image Recognition Company Eli, Romo Star In DirecTV Sunday Ticket Ads MLS Inks Multiyear Deal With DraftKings NFL Debuts New Fantasy Football Campaign
SBD/November 7, 2011/Marketing and Sponsorship
M&M's Says It Is "Disappointed" By Kyle Busch's Actions That Forced Him Out Of Chase Race
Published November 7, 2011
M&Ms issued a statement that said the brand is "disappointed" by the actions of NASCAR driver Kyle Busch, who was not allowed to participate in yesterday's AAA Texas 500 Sprint Cup race, according to Jim Utter of the CHARLOTTE OBSERVER. Busch was parked for the remainder of Friday's Camping World Truck Series race, as well as Saturday's Nationwide Series race and yesterday's Cup race, for "intentionally wrecking another competitor under caution.” M&M's statement, which was posted on its Facebook page, read, “The recent actions by Kyle Busch are not consistent with the values of M&M'S and we're very disappointed. Like you, we hold those who represent our brand to a higher standard and we have expressed our concerns directly to Joe Gibbs Racing." Busch has driven the No. 18 M&M's Toyota for JGR since '08 (THATSRACIN.com, 11/6). Busch “issued an apology Saturday night and said he understood why he was taken out of the car for the rest of the weekend.” Michael McDowell drove the M&M’s No. 18 car yesterday, finishing 33rd (AP, 11/6). SCENEDAILY.com’s Bob Pockrass noted Busch “asked to sit on the team’s pit box” during Sunday’s race, though he “did not wear any M&M’s gear” (SCENEDAILY.com, 11/6). Pockrass today wrote on his Twitter feed, “Still unsure how whole Kyle Busch saga will go. While #nascar or JGR could bench him, I think it’s in Mars hands” (TWITTER.com, 11/7).