SBD/November 3, 2011/Research and Ratings

ESPN, ESPN2, Versus See Primetime TV Audience Decline In October

ESPN and ESPN2 saw double-digit percentage declines in primetime viewership in October, down 16% and 14%, respectively. As the '11-12 NHL season got underway, Versus also saw a drop in primetime audience (-6%). Speed led all sports cable networks with a 28% gain in primetime audience, led by increases for NASCAR Camping World Truck Series events. NFL Network also saw a healthy year-over-year increase (+25%). The net saw a 21% gain for viewership on a 24-hour basis (total day). Golf Channel led all sports cable nets with a 21% gain in total-day viewership, fueled by the net's best audience ever for the PGA Tour Fall Series events. Listed below is primetime and total-day viewership for cable sports nets during October, compared to the same period last year. See tomorrow's issue of THE DAILY for the top individual sports telecasts during October.

CABLE SPORTS NETWORKS' PRIMETIME VIEWERSHIP DURING OCTOBER
NET
'11 (000)
'10 (000)
% +/-
ESPN
3,070
3,642
-16%
ESPN2
648
752
-14%
Speed
192
150
28%
Versus
189
201
-6%
NFL Network
152
122
25%
Golf Channel
106
105
1%
ESPNews
95
87
9%
MLB Network
62
59
5%
Fox Soccer
36
34
6%
NBA TV
29
n/a
n/a
Fuel TV
14
n/a
n/a
       
CABLE SPORTS NETWORKS' TOTAL-DAY VIEWERSHIP DURING OCTOBER
NET
'11 (000)
'10 (000)
% +/-
ESPN
1,289
1,421
-9%
ESPN2
346
375
-8%
Speed
122
115
6%
NFL Network
118
101
17%
Golf Channel
69
57
21%
Versus
69
74
-7%
ESPNews
68
67
1%
MLB Network
40
35
14%
Fox Soccer
29
25
16%
NBA TV
17
n/a
n/a
Fuel TV
7
n/a
n/a
 

NOTE: Measurement period for this year was from Sept. 26-Oct. 30. The same period last year measured from Sept. 27-Oct. 31. Viewership not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are ESPNU, NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network.

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