Target Makes Push Into Soccer With MLS 76ers Rising In Merch Sales, Home Attendance Alibaba, IOC Reach 12-Year TOP Sponsorship A-B InBev Latest To End USOC Sponsorship Fournette Signs With Under Armour Hyundai Filming Super Bowl Spot During Game Price Chopper Becomes Royals' Official Grocer Golden Knights Likely To Thrive In Merch Sales Marketplace Roundup TD Ameritrade Not Returning As USOC Sponsor
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SBD/November 2, 2011/Marketing and Sponsorship
NBA Lockout Watch, Day 125: Shoe Marketers Could Lose $500M In Sales From NBA Lockout
Published November 2, 2011
IT NEVER ENDS: YAHOO SPORTS’ Eric Freeman noted Nike this past weekend debuted a new 90-second spot on the company's YouTube page called "Basketball Never Stops," and it “has quickly amassed more than 500,000 views.” What is “notable about the commercial, in addition to the stellar lighting and general craft, is its lack of reliance on the NBA” (SPORTS.YAHOO.com, 10/31).