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SBD/November 2, 2011/Marketing and Sponsorship
NBA Lockout Watch, Day 125: Shoe Marketers Could Lose $500M In Sales From NBA Lockout
Published November 2, 2011
IT NEVER ENDS: YAHOO SPORTS’ Eric Freeman noted Nike this past weekend debuted a new 90-second spot on the company's YouTube page called "Basketball Never Stops," and it “has quickly amassed more than 500,000 views.” What is “notable about the commercial, in addition to the stellar lighting and general craft, is its lack of reliance on the NBA” (SPORTS.YAHOO.com, 10/31).