Cavs "Quietly" Sought County Funds For Arena Fiat Chrysler Airing Three Super Bowl Spots Big-Name Brands Go Regional For Super Bowl Super Bowl XLIX In-Game Ad Rundown Marquette, Bucks Partner On Athletics Center Lynch's Beast Mode Apparel Line Taking Off NBA Extends Rights With China's Tencent EA Using New Ad Product To Tout Sponsors NBC Sells Out Of Super Bowl Ad Inventory P&G Brings Back "Like A Girl" For Super Bowl
Upcoming Conferences and Events
SBD/November 2, 2011/Marketing and Sponsorship
NBA Lockout Watch, Day 125: Shoe Marketers Could Lose $500M In Sales From NBA Lockout
Published November 2, 2011
IT NEVER ENDS: YAHOO SPORTS’ Eric Freeman noted Nike this past weekend debuted a new 90-second spot on the company's YouTube page called "Basketball Never Stops," and it “has quickly amassed more than 500,000 views.” What is “notable about the commercial, in addition to the stellar lighting and general craft, is its lack of reliance on the NBA” (SPORTS.YAHOO.com, 10/31).