Grand Slam Quest Brings New U.S. Open Advertisers Luck Getting More Comfortable With Endorsements Saints OK With Mercedes-Benz' Falcons Move Arizona To Only Take In $500K From Nike Extension Marketplace Roundup Russell Wilson Clarifies Water Comments Jim Buss Remains Optimistic About Lakers Brands Activating Around U.S. Open Across N.Y. Leonsis Weighing Wizards Practice Facility Spots Sprinter Prandini Signs First Pro Deal With Puma
SBD/November 2, 2011/Marketing and Sponsorship
NBA Lockout Watch, Day 125: Shoe Marketers Could Lose $500M In Sales From NBA Lockout
Published November 2, 2011
IT NEVER ENDS: YAHOO SPORTS’ Eric Freeman noted Nike this past weekend debuted a new 90-second spot on the company's YouTube page called "Basketball Never Stops," and it “has quickly amassed more than 500,000 views.” What is “notable about the commercial, in addition to the stellar lighting and general craft, is its lack of reliance on the NBA” (SPORTS.YAHOO.com, 10/31).