SBD/October 28, 2011/People and Pop Culture
This Week's Newsmakers: Rory McIlroy's Departure A Blow To Chubby Chandler
Published October 28, 2011
WIN: STACEY ALLASTER -- The WTA Chair & CEO gets a big vote of confidence, as the organization's BOD unanimously renews her contract through ’17. The extension will make her the longest tenured female head of the women’s tour. Under her leadership, the WTA has increased prize money, TV viewership and attendance at its biggest events. The tour also has secured $80M in total revenue and has signed five new sponsors in the past 18 months, leading to a 60% increase in sponsorship revenues.
LOSE: CHUBBY CHANDLER -- A mere four months after watching his most promising client notch his first major championship, Chandler was "shocked" when RORY MCILROY announced he'd be leaving Int’l Sports Management to join Horizon Sports Management. McIlroy reportedly believes Chandler has too many top names on his roster, and thinks that more can be made of his brand by going elsewhere. McIlroy's sponsorship deals negotiated during his four years at ISM must be honored, and some run as long as '15. But that has to be little consolation for Chandler, who probably knows better than anyone how much marketing potential lies in the 22-year-old's future.
DRAW: TIM TEBOW -- The Broncos QB made his first start of the season last Sunday for an 18-15 overtime win over the Dolphins in Miami. Despite pulling off the exciting victory, Tebow did not catch fire until the fourth quarter and his on-field ability remains a hot-button issue on sports talk shows. Nonetheless, Tebow’s off-field appeal is high, and if he can maintain his starting position, his marketing star could be on the rise.