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SBD/October 27, 2011/Research and Ratings
Sports Execs: Triple Crown Winner Needed To Boost Interest In Horse Racing
Published October 27, 2011
Sports execs feel that a Triple Crown winner would most increase casual fan interest in horse racing, according to data from a Turnkey Sports Poll taken in September. Fifty-one percent of respondents said a Triple Crown winner would provide the biggest boost among casual fans, while 25% said a consistent presence in mainstream media would help the most. Execs were also asked if they had watched on TV, attended or wagered on horse racing over the past year. Fifty-five percent of execs said they had watched on TV, while 40% said they had not done any of those activities (Turnkey Sports Poll).
|
Which of the following would most increase
casual fan interest in horse racing? |
|
| RESPONSE |
%
|
| Triple Crown winner |
51%
|
| Consistent presence in mainstream media |
25%
|
| More advertising by the industry |
5%
|
| Promotions involving fan giveaways tied to winning horses |
3%
|
| Larger purses |
2%
|
| More focus on horses' backgrounds |
1%
|
| More focus on jockeys' backgrounds |
1%
|
| Not sure/no opinion |
12%
|
|
In the past year, have you done any of the following?
|
|
| RESPONSE |
%
|
| Watched horse racing on TV |
55%
|
| Attended a horse racing event |
20%
|
| Wagered on horse racing |
22%
|
| None of these |
40%
|
