SBD/October 27, 2011/Media
FIFA Locks In $1.85B From Sale Of TV Rights In U.S., Canada And Australia
Published October 27, 2011
DONE DEALS: Bell Media as part of its deal with FIFA will broadcast World Cup coverage in both English and French, with the English language coverage on CTV, TSN, TSN2, TSN Radio, TSN.ca and TSN Mobile TV. French language coverage will air on RDS, RDS2, RDS.ca, and RDS Mobile TV. CTV President of Sports & Exec VP/Programming Phil King said, “This is a historic day for Bell Media and sports broadcasting in Canada.” The deal also includes rights to the '15 Women's World Cup, which is being held in Canada (TSN). Meanwhile, SBS securing the World Cup rights in Australia continues its stretch of broadcasting “every World Cup since 1990.” SBS broadcasted the ’10 men’s World Cup “on free-to-air in standard definition, high definition and 3D, aired it in 11 languages on SBS Radio and streamed it live online and in cinemas.” SBS Head of Sport Ken Shipp said, "We can only build on this in future years and expand into new areas including using our World Game app" (THEAUSTRALIAN.com.au, 10/27).