Fox Sports To Make Strong Pitch At Upfront Cubs Players Dominate MLB Jersey Sales List Gronk Continues To Be Asset To NFL Telemundo Taps Anomaly For FIFA World Cup Logano Appears In Verizon Public Service Spot Circle K To Sponsor Kenseth For Six Races Marketplace Roundup Adidas Apologizes For Boston Marathon E-Mail Kobe Directs New BodyArmor Ad Campaign Sponsor Slots For World Cup Remain Unsold
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SBD/October 27, 2011/Marketing and Sponsorship
Published October 27, 2011
Player names on the back of UNC's jerseys will
be replaced by "U.S.A." for the game
THE FAST & THE CURIOUS: In London, Kevin Eason writes companies from “telecommunications to carmakers and finance houses” have “lined up to get their piece of the action” with F1 competing in India this weekend. Bharti Airtel, one of Asia’s “biggest telecommunications businesses, rapidly identified Formula One as attracting the audience it wanted and reportedly dropped a sponsorship deal with Champions League Twenty20 cricket to sign a [US$8M], three-year deal with the grand prix instead” (LONDON TIMES, 10/27).
SPIN FORWARD: Experiential marketing agency MKTG INC has launched a community service arm called MKTGINC4GOOD, designed to give back and provide free marketing and event services. The department’s first partnership is with TopSpin, a ping-pong tournament and party for the professional sports industry that began two years ago in N.Y. and is now expanding to Chicago, L.A. and S.F. (MKTG INC).