Phelps' Swimwear Brand Unknown Swan Racing Sells Rights To Two Sprint Cup Cars Kobe, Luck In New Panini WC Sticker Campaign Subway Breaks Into EPL With Liverpool Deal Safety-Kleen Re-Ups As NASCAR Sponsor Parr Looks To Crowdfunding For Sponsorhip Keflezighi's Marathon Win Could Boost Skechers Chick-Fil-A Extends Bowl Title Sponsorship Danica Signs Deal With Can-Am Arkansas Unveils New Secondary Logo
Upcoming Conferences and Events
SBD/October 27, 2011/Marketing and Sponsorship
Published October 27, 2011
Player names on the back of UNC's jerseys will
be replaced by "U.S.A." for the game
THE FAST & THE CURIOUS: In London, Kevin Eason writes companies from “telecommunications to carmakers and finance houses” have “lined up to get their piece of the action” with F1 competing in India this weekend. Bharti Airtel, one of Asia’s “biggest telecommunications businesses, rapidly identified Formula One as attracting the audience it wanted and reportedly dropped a sponsorship deal with Champions League Twenty20 cricket to sign a [US$8M], three-year deal with the grand prix instead” (LONDON TIMES, 10/27).
SPIN FORWARD: Experiential marketing agency MKTG INC has launched a community service arm called MKTGINC4GOOD, designed to give back and provide free marketing and event services. The department’s first partnership is with TopSpin, a ping-pong tournament and party for the professional sports industry that began two years ago in N.Y. and is now expanding to Chicago, L.A. and S.F. (MKTG INC).