Mayweather-Pacquiao To Set Sponsor Records Kentucky Derby Horse Promotes Big Fight LiftMaster To Sponsor Pole At Kentucky Speedway Luck, Romo Join Mannings To Promote DirecTV Flames Merch Flying Off The Shelves Sears Canada Partners With Gretzky Spieth's Dad Tracking Athletes' Social Media Impact Marketplace Roundup Advertisers Need $10M For YouTube's NFL Channel U.S. Women's Soccer Team Unveils New Uniforms
Upcoming Conferences and Events
SBD/October 27, 2011/Marketing and Sponsorship
Published October 27, 2011
Player names on the back of UNC's jerseys will
be replaced by "U.S.A." for the game
THE FAST & THE CURIOUS: In London, Kevin Eason writes companies from “telecommunications to carmakers and finance houses” have “lined up to get their piece of the action” with F1 competing in India this weekend. Bharti Airtel, one of Asia’s “biggest telecommunications businesses, rapidly identified Formula One as attracting the audience it wanted and reportedly dropped a sponsorship deal with Champions League Twenty20 cricket to sign a [US$8M], three-year deal with the grand prix instead” (LONDON TIMES, 10/27).
SPIN FORWARD: Experiential marketing agency MKTG INC has launched a community service arm called MKTGINC4GOOD, designed to give back and provide free marketing and event services. The department’s first partnership is with TopSpin, a ping-pong tournament and party for the professional sports industry that began two years ago in N.Y. and is now expanding to Chicago, L.A. and S.F. (MKTG INC).