SBD/October 26, 2011/Marketing and Sponsorship

Hockey Canada Unveils Third Jersey For '12 IIHF World Junior Championship

Jersey was inspired by Canadian junior teams that won gold in '82 and '94
Hockey Canada yesterday "revealed a special edition third jersey" for the '12 IIHF World Junior Championship in Alberta, according to Kristen Odland of the CALGARY HERALD. The jersey "was inspired by two gold medal-winning Canadian teams -- the 1982 junior team that won gold in Minnesota and the 1994 edition that captured gold in the Czech Republic." The jersey -- which is "mostly red with white stripes around the arms and the base -- has been updated, however, with three maple leaves on the front to celebrate Hockey Canada's Program of Excellence." Hockey Canada President & CEO Bob Nicholson said, "Looking back over 30 years, this is the jersey that started it. We've won a lot of gold medals with it." Odland notes the jerseys "will hit the shelves Nov. 1 in Nike stores, Sport Chek, and Team Canada retailers across the country and will be available online at for $140" (CALGARY HERALD, 10/26). Team Canada will wear the third jersey "at least once" during the '12 junior tournament (CP, 10/25).
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