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SBD/October 21, 2011/Media
NHL's Int'l TV Deal With Modern Times Group Valued At More Than $50M
Published October 21, 2011
ON THE TUBE: Scandanavia NHL players reacted positively to the new TV deal with Modern Times Group. Red Wings C Valtteri Filppula said, "A lot of kids want to see NHL games and now that it's possible, it's going to be huge. Thinking back, when I was growing up I wish I could've seen games, so definitely it's a good thing." Flyers D Kimmo Timonen: "Obviously it's huge. There are brothers and parents [who] can watch the games because they can't come here too often." Red Wings RW Henrik Zetterberg: "It's pretty cool for them to be able to watch games and also for our parents -- so they can watch games or DVR the game and see it in the morning when they wake up. It's come a long way" (NHL.com, 10/20).