SBD/October 21, 2011/Media

Final Ratings: Chase For The NASCAR Sprint Cup Up 8% Across ESPN/ABC

The Chase for the NASCAR Sprint Cup is averaging a 2.8 rating and 4.5 million viewers for the four races held as scheduled across ESPN and ABC, up 8% and 7%, respectively, from a 2.6 rating and 4.2 million viewers last year (five races). The first Chase race from Chicagoland Speedway was rained out and run on a Monday. This past weekend’s Bank of America 500 from Charlotte Motor Speedway on ABC -- which is the only Chase race on broadcast TV -- earned a 3.2 rating (5.4 million viewers), flat compared to the same race last year.  

WHAT’S UP DOC: ESPN Films' fall slate of documentaries has averaged 962,000 viewers for the premieres of the first three films, which has included “Catching Hell,” “Renée” and “The Dotted Line.” “Catching Hell,” which was director Alex Gibney’s look at sports scapegoating around Steve Bartman and Bill Buckner, has had the top premiere thus far with 1.4 million viewers on Sept. 27. That figure was higher than audience for all but six of the “30 for 30” premieres on the net. “Renée” averaged 508,000 viewers for its premiere and “The Dotted Line” averaged 810,000 viewers.

The chart below lists final Nielsen ratings from recent sports telecasts. All ratings listed are U.S. ratings.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"NFL on Fox": Cowboys-Patriots (88%)
10/16
Fox
4:44-7:35pm
17.1
28,443
"NFL on Fox": (regional)
10/16
Fox
1:03-4:44pm
10.5
17,201
"Sunday Night Football": Vikings-Bears
10/16
NBC
8:31-11:16pm
10.1
16,568
"NFL on CBS": (single)
10/16
CBS
1:00-4:05pm
8.8
14,533
"The OT"
10/16
Fox
7:35-8:00pm
7.9
12,770
"Football Night in America"
10/16
NBC
7:30-8:15pm
4.8
7,760
ALCS: Rangers-Tigers: Game Six
10/15
Fox
8:02-11:35pm
4.6
7,702
"Fox NFL Sunday"
10/16
Fox
12:00-1:00pm
4.0
6,100
College Football: (regional)
10/15
ABC
3:30-7:00pm
3.8
5,587
NASCAR Sprint Cup:
Bank of America 500 (Charlotte)
10/15
ABC
7:30-11:30pm
3.2
5,396
College Football: LSU-Tennessee
10/15
CBS
3:30-6:55pm
2.8
4,447
"The NFL Today"
10/16
CBS
12:00-1:00pm
2.1
n/a
Izod IndyCar Series World
Championships (Las Vegas)*
10/16
ABC
3:33-6:32pm
1.6
2,448
PBR: Cooper Tires Invitational (taped)
10/16
CBS
5:00-6:00pm
1.1
1,546
World Gymnastics Championships: (taped)
10/15
NBC
1:00-3:00pm
0.8
1,339
World Gymnastics Championships: (taped)
10/16
NBC
2:00-4:00pm
0.7
1,035
Horse Racing: Keeneland
10/15
NBC
5:00-6:00pm
0.6
873
Dew Tour Championships
10/15
NBC
3:30-5:00pm
0.5
759
Dew Tour Championships
10/16
NBC
4:30-6:00pm
0.5
647
"College Football Today"
10/15
CBS
3:00-3:30pm
0.5
n/a
Lucas Oil Off Road Racing (taped)
10/15
CBS
2:00-3:00pm
0.3
n/a
           

NOTE: * = Majority of coverage surrounded a crash on lap 11 that resulted in the death of driver Dan Wheldon. The race was called off following the accident.

TELECAST
DATE
NET
TIME (ET)
RAT.
VIEWERS (000)
"Monday Night Football": Bears-Lions
10/10
ESPN
8:30-11:49pm
10.3
16,378
NLCS: Cardinals-Brewers: Game Six
10/16
TBS
7:57pm-12:00am
3.6
5,938
NLCS: Cardinals-Brewers: Game Four
10/13
TBS
7:57-11:38pm
3.7
5,650
NLCS: Cardinals-Brewers: Game Five
10/14
TBS
7:57-11:23pm
3.4
5,461
College Football: Michigan-Michigan State
10/15
ESPN
12:01-3:30pm
3.3
4,777
NLCS: Cardinals-Brewers: Game Three
10/12
TBS
7:59-11:28pm
2.8
4,282
College Football: Arizona State-Oregon
10/15
ESPN
10:26pm-1:49am
2.5
3,868
College Football: Florida-Auburn
10/15
ESPN
7:00-10:26pm
2.2
3,571
"Monday Night Countdown"
10/10
ESPN
7:00-8:30pm
2.1
3,051
NLCS: Cardinals-Brewers: Game Two
10/10
TBS
7:57-11:49pm
1.9
3,021
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