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Marketing and Sponsorship

Heineken Extends Sponsorship Of Rugby World Cup Through '15 Event In England

Heineken is “extending its status as official beer supplier and worldwide partner with the Rugby World Cup to cover the 2015 World Cup in England, in a move that will push its total investment in rugby past £100M,” according to Gemma Charles of MARKETING magazine. The agreement &l...

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NASCAR’s Brian Herbst, NFL Schedule Release, Caitlin Clark Effect

On this week’s pod, SBJ’s Austin Karp chats with our Big Get, NASCAR SVP/Media and Productions Brian Herbst. The pair talk ahead of All-Star Weekend about how the sanctioning body’s media landscape has shaped up. The Poynter Institute’s Tom Jones drops in to share who’s up and who’s down in sports media. Also on the show, David Cushnan of our sister outlet Leaders in Sport talks about how things are going across the pond. Later in the show, SBJ media writer Mollie Cahillane shares the latest from the network upfronts.

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