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SBD/October 19, 2011/Research and Ratings
Sports Execs Say Bobbleheads Remain Best MLB Giveaway; Fireworks Are Best Promotion
Published October 19, 2011
Sports execs said that bobbleheads/figurines are still the most effective giveaways to boost attendance at MLB games, according to a Turnkey Sports Poll taken in September. Fifty-Five percent of respondents said bobbleheads/figurines remain the most effective giveaway, while 17% said caps and 16% said jerseys/T-shirts. Execs were also asked which promotions are most effective at boosting MLB attendance. Thirty-two percent of respondents said fireworks were the top promotion, while 22% said a ticket discount of some sort was most effective (Turnkey Sports Poll). Also see an in-depth feature on MLB promotions and giveaways in this week's issue of SportsBusiness Journal.
|
Which giveaways are most effective at boosting MLB attendance?
|
|
| GIVEAWAY |
%
|
| Bobblehead/figurine |
55%
|
| Cap |
17%
|
| Jersey/T-shirt |
16%
|
| Backpack/bag |
2%
|
| Magnetic schedule |
2%
|
| Lunch box/school supplies |
1%
|
| Calendar |
1%
|
| Poster |
0%
|
| Not sure/no response |
6%
|
|
Which promotions are most effective at boosting MLB attendance?
|
|
| PROMOTION |
%
|
| Fireworks |
32%
|
| Ticket discount (family day, group incentive, etc.) |
22%
|
| Concert |
13%
|
| Player autograph session |
10%
|
| Fan appreciation day |
4%
|
| Concessions discount |
4%
|
| Kids day |
4%
|
| Run the bases event |
3%
|
| Cultural celebration |
1%
|
| Military appreciation day |
1%
|
| Not sure/no response |
6%
|
