SBD/October 19, 2011/Research and Ratings

Sports Execs Say Bobbleheads Remain Best MLB Giveaway; Fireworks Are Best Promotion

Sports execs said that bobbleheads/figurines are still the most effective giveaways to boost attendance at MLB games, according to a Turnkey Sports Poll taken in September. Fifty-Five percent of respondents said bobbleheads/figurines remain the most effective giveaway, while 17% said caps and 16% said jerseys/T-shirts. Execs were also asked which promotions are most effective at boosting MLB attendance. Thirty-two percent of respondents said fireworks were the top promotion, while 22% said a ticket discount of some sort was most effective (Turnkey Sports Poll). Also see an in-depth feature on MLB promotions and giveaways in this week's issue of SportsBusiness Journal.

Which giveaways are most effective at boosting MLB attendance?
GIVEAWAY
%
Bobblehead/figurine
55%
Cap
17%
Jersey/T-shirt
16%
Backpack/bag
2%
Magnetic schedule
2%
Lunch box/school supplies
1%
Calendar
1%
Poster
0%
Not sure/no response
6%
Which promotions are most effective at boosting MLB attendance?
PROMOTION
%
Fireworks
32%
Ticket discount (family day, group incentive, etc.)
22%
Concert
13%
Player autograph session
10%
Fan appreciation day
4%
Concessions discount
4%
Kids day
4%
Run the bases event
3%
Cultural celebration
1%
Military appreciation day
1%
Not sure/no response
6%

 

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