Sports execs said that bobbleheads/figurines are still the most effective giveaways to boost attendance at MLB games, according to a Turnkey Sports Poll taken in September. Fifty-Five percent of respondents said bobbleheads/figurines remain the most effective giveaway, while 17% said caps and 16% said jerseys/T-shirts. Execs were also asked which promotions are most effective at boosting MLB attendance. Thirty-two percent of respondents said fireworks were the top promotion, while 22% said a ticket discount of some sort was most effective (Turnkey Sports Poll). Also see an in-depth feature on MLB promotions and giveaways in this week's issue of SportsBusiness Journal.
| Which giveaways are most effective at boosting MLB attendance? |
| GIVEAWAY | % |
| Bobblehead/figurine | 55% |
| Cap | 17% |
| Jersey/T-shirt | 16% |
| Backpack/bag | 2% |
| Magnetic schedule | 2% |
| Lunch box/school supplies | 1% |
| Calendar | 1% |
| Poster | 0% |
| Not sure/no response | 6% |
| Which promotions are most effective at boosting MLB attendance? |
| PROMOTION | % |
| Fireworks | 32% |
| Ticket discount (family day, group incentive, etc.) | 22% |
| Concert | 13% |
| Player autograph session | 10% |
| Fan appreciation day | 4% |
| Concessions discount | 4% |
| Kids day | 4% |
| Run the bases event | 3% |
| Cultural celebration | 1% |
| Military appreciation day | 1% |
| Not sure/no response | 6% |
