SBD/October 12, 2011/Marketing and Sponsorship

Dollar General Expected To Join Joe Gibbs Racing's Cup, Nationwide Teams Next Year

Dollar General will be the primary sponsor on Joey Logano's No. 20 Toyota in '12
Dollar General tomorrow is expected to announce it will "greatly increase its involvement in NASCAR, sponsoring both Sprint Cup and Nationwide series teams" next year for Joe Gibbs Racing, according to sources cited by Jim Utter of the CHARLOTTE OBSERVER. The company will be the "primary sponsor on driver Joey Logano's No. 20 Toyota in the Cup series for 10 to 12 races." That means The Home Depot, the primary sponsor of the No. 20 car since '99, "will relinquish roughly a third of the races." Dollar General also will be the primary sponsor for JGR's No. 11 Nationwide entry, as well was the "primary sponsor for several races for the Nos. 18 and 20 Nationwide teams." The company "likely also will continue its involvement" with JGR driver Kyle Busch's Camping World Truck Series team (CHARLOTTE OBSERVER, 10/12). The move comes less than a week after Dollar General announced it would not return as the sponsor of Turner Motorsports' No. 32 Nationwide entry (THE DAILY).
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