SBD/October 11, 2011/Research and Ratings

Interbrand Ranks Coca-Cola As Best Global Brand For 12th Consecutive Year

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Coca-Cola is the top global brand for the 12th consecutive year with a brand value of $71.9B, up from $70.5B last year, according Interbrand’s annual “Best Global Brands” survey. Among the top 10, brands from electronics and financial services saw the biggest representation. Making the top 100 for the first time this year were Nissan, John Deere and HTC. Nike (#25) and adidas (#60) were the only sports brands in the top 100. Listed below are the top 20 brands from the list, along with figures for sports brands Nike and adidas (Interbrand).

INTERBRAND'S BEST GLOBAL BRANDS FOR '11
RANK
PREV.
BRAND
VALUE ($USD)
1-YR % +/-
1
1
Coca-Cola
$71.9B
2%
2
2
IBM
$69.9B
8%
3
3
Microsoft
$59.1B
-3%
4
4
Google
$55.3B
27%
5
5
GE
$42.8B
0%
6
6
McDonald's
$35.6B
6%
7
7
Intel
$35.2B
10%
8
17
Apple
$33.5B
58%
9
9
Disney
$29.0B
1%
10
10
HP
$28.5B
6%
11
11
Toyota
$27.8B
6%
12
12
Mercedes-Benz
$27.4B
9%
13
14
Cisco Systems
$25.3B
9%
14
8
Nokia
$25.1B
-15%
15
15
BMW
$24.6B
10%
16
13
Gillette
$24.0B
3%
17
19
Samsung
$23.4B
20%
18
16
Louis Vuitton
$23.2B
6%
19
20
Honda
$19.4B
5%
20
22
Oracle
$17.3B
16%
25
25
Nike
$14.5B
6%
60
62
adidas
$6.2B
12%

METHODOLOGY: There are three key aspects that contribute to the assessment: the financial performance of the branded products or services, the role of brand in the purchase decision process and the strength of the brand. Additionally, for inclusion on the list, at least 30% of a brand's revenue must come from outside the home country, and no more than 50% of revenues should come from any one continent. Companies must also have a presence on at least three major continents, and must have broad geographic coverage in growing and emerging markets.

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