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Marketing and Sponsorship

Despite Growing Trend, Auburn Plans To Stick With Its Usual Jerseys

While "radical uniforms are the rage in college football" nowadays, it is unlikely Auburn Univ. will "ever wear dramatically different uniforms like its Under Armour counterpart at Maryland," according to Jon Solomon of the BIRMINGHAM NEWS. Solomon notes Auburn "rejected its apparel company's idea to wear different socks at the BCS Championship Game last January." UA Chair, President & CEO Kevin Plank yesterday said, "We had a white sock that had [an] orange strip vertically. It came all the way down to a game-time decision and we found out three hours before kickoff they weren't going to use the sock. So we said, 'Alright, we got ya, we got ya.'" Plank can "never see the Tigers adopting Maryland's approach." He said laughing, "Absolutely not." Plank said it was an "unfortunate incident" that kept the Univ. of South Carolina from wearing its Wounder Warrior Project jerseys against Auburn earlier this month. Solomon notes the uniform numbers "weren't as dramatically different as they needed to be for a day game." Plank said, "We've since made a contribution to the Wounded Warrior Foundation and they were still auctioning some of the jerseys off. The SEC decided they couldn't tell the numbers from the press box." Meanwhile, the company has drawn attention for the unique uniforms the Univ. of Maryland wore in their season opener against the Univ. of Miami. Plank said that he was "disappointed the media focused on Maryland's 32 different uniform combinations at an unveiling this summer, rather than 'how exciting' Maryland looked in the uniforms." He added that Maryland has the "ability to wear different uniform combinations each game, but won't necessarily do so" (BIRMINGHAM NEWS, 10/11).

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