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SBD/October 7, 2011/Research and Ratings
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Cable TV Nets Fail To Reach 100 Million U.S. Homes For First Time Since '09
This month marks the first period since November ’09 in which there was not a single cable TV network topping the 100-million homes distribution mark. ESPN and ESPN2, the sports nets with the best distribution, both have not topped 100 million homes since July. As the '11-12 NHL season gets underway, Versus is in 75 million homes, up slightly from the same period last year. Listed below are the top 10 cable TV networks in U.S. distribution for October, with comparisons to previous years, along with similar data for networks carrying sports content (THE DAILY).
CABLE TV NETWORK DISTRIBUTION IN THE U.S. FOR OCTOBERNETWORK '06 (000)'07 (000)'08 (000)'09 (000)'10 (000)'11 (000)The Weather Channel 91,74496,41098,36699,966100,80599,897TBS 91,46296,05998,655100,158101,22699,796Discovery Channel 92,25396,92698,31899,902100,69099,603Food Network 90,81395,57597,54399,305100,40499,391Nick-at-Nite 91,66096,36098,10399,648100,57799,358Nickelodeon 91,66096,63098,10399,648100,57799,358USA Network 91,78496,40297,97099,338100,17299,177CNN 92,04496,55497,94599,430100,23799,081TNT 91,90696,40097,71699,308100,21599,011A&E 91,58396,20597,55699,02299,93598,882ESPN 92,23596,56697,74299,08899,96098,648ESPN2 91,68696,24397,34898,82499,93198,470FX 89,99194,51394,85396,19896,87797,996Golf Channel 69,36376,79882,00081,63183,36882,934Speed 68,16172,91673,29374,18477,09177,394Versus 70,68474,02073,54663,37974,70774,989ESPNews 51,71262,15267,37569,84174,24873,264ESPNU n/an/an/an/a73,68971,948MLB Network n/an/an/an/a55,81967,220NFL Network n/a43,94241,91650,33457,29956,550NBA TV n/an/an/an/an/a54,400Fox Soccer n/an/a34,31734,76738,44938,844ESPN Classic 62,13263,18763,19463,87140,84832,648Fuel TV n/an/an/an/an/a31,750NOTES: Distribution not listed for networks that do not subscribe to daily Nielsen Co. ratings. Among those networks not listed are NHL Network, Universal Sports, CBS Sports Network, Tennis Channel, Fox College Sports and the Big Ten Network.
