SBD/October 7, 2011/In The Studio

In The Studio: Lauletta Discusses Chip Ganassi Racing's Social Media Strategy

Chip Ganassi Racing Teams President Steve Lauletta talks about his professional journey and the sports business stories he is following in part three of his discussion with SBJ/SBD Exec Editor Abe Madkour and SBJ reporter Tripp Mickle. Social media is one of the topics covered, and Lauletta delves into some of the details of Ganassi's social and digital efforts. Lauletta: "We are dedicating a lot of resources to it. We are going to have some dedicated people to it." He also touched on the sports strategy of Miller, a brand he used to work for. See part one and two of SBJ/SBD's talk with Lauletta.
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