Menu
Marketing and Sponsorship

Sun Mountain To Provide Presidents Cup Outerwear Despite Disaster At Ryder Cup

Montana-based Sun Mountain Sports has been selected as the official outerwear provider of the '11 U.S. Presidents Cup team, marking the second straight time the company will sponsor the U.S. team in the biennial event. The team will be outfitted in custom-designed rain jackets and pants based upon a new line of Sun Mountain rain gear incorporating a breakthrough stretchable woven fabric (Sun Mountain). YAHOO SPORTS’ Jonathan Wall noted the U.S. Ryder Cup team last year wore Sun Mountain rain suits, which “did nothing but soak the precipitation up like a sponge, forcing the team to buy new waterproofs for the rest of the week.” The fact that Sun Mountain “is getting a chance to redeem itself after the incident tells you a lot about the confidence U.S. Presidents Cup captain Fred Couple has in the product” (SPORTS.YAHOO.com, 10/5). The PGA of America in January signed a deal with Quebec-based Sunice to supply rain suits for the '12 Ryder Cup (THE DAILY).

SBJ Morning Buzzcast: May 10, 2024

Start your morning with Buzzcast with Austin Karp: A very merry NFL Christmas on Netflix? The Braves and F1 deliver for Liberty Media investors; the WNBA heads to Toronto; and Zelle gets in on team sports sponsorship.

Phoenix Mercury/NBC’s Cindy Brunson, NBA Media Deal, Network Upfronts

On this week’s pod, SBJ’s Austin Karp chats with SBJ NBA writer Tom Friend about the pending NBA media Deal. Cindy Brunson of NBC and Phoenix Mercury is our Big Get this week. The sports broadcasting pioneer talks the upcoming WNBA season. Later in the show, SBJ media writer Mollie Cahillane gets us set for the upcoming network upfronts.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

Shareable URL copied to clipboard!

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/06/Marketing-and-Sponsorship/Sun-Mountain.aspx

Sorry, something went wrong with the copy but here is the link for you.

https://www.sportsbusinessjournal.com/Daily/Issues/2011/10/06/Marketing-and-Sponsorship/Sun-Mountain.aspx

CLOSE