SBD/October 6, 2011/Marketing and Sponsorship

Sun Mountain To Provide Presidents Cup Outerwear Despite Disaster At Ryder Cup

Montana-based Sun Mountain Sports has been selected as the official outerwear provider of the '11 U.S. Presidents Cup team, marking the second straight time the company will sponsor the U.S. team in the biennial event. The team will be outfitted in custom-designed rain jackets and pants based upon a new line of Sun Mountain rain gear incorporating a breakthrough stretchable woven fabric (Sun Mountain). YAHOO SPORTS’ Jonathan Wall noted the U.S. Ryder Cup team last year wore Sun Mountain rain suits, which “did nothing but soak the precipitation up like a sponge, forcing the team to buy new waterproofs for the rest of the week.” The fact that Sun Mountain “is getting a chance to redeem itself after the incident tells you a lot about the confidence U.S. Presidents Cup captain Fred Couple has in the product” (SPORTS.YAHOO.com, 10/5). The PGA of America in January signed a deal with Quebec-based Sunice to supply rain suits for the '12 Ryder Cup (THE DAILY).
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