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SBD/October 6, 2011/Leagues and Governing Bodies
NFL London Game Unlikely To Sellout For First Time At Wembley Stadium
Published October 6, 2011
SUPER ACCESS: The NFL announced yesterday that fans will have the opportunity to gain access into behind-the-scenes dealings of Super Bowl XLVI with special tours of Lucas Oil Stadium and the Super Bowl Media Center. The league for the first time will allow more than 5,000 fans to attend Super Bowl Media Day on Jan. 31. Super Bowl tours will run from Jan. 23-Feb. 7, with tickets available for purchase through Ticketmaster and the Lucas Oil Stadium box office in early December. Fans will have free behind-the-scenes access to portions of the Media Center located on the 3rd floor of the JW Marriott (NFL). In Indianapolis, Amy Bartner notes the NFL also has “added 500 customer service staff members to help people around the stadium with directions and questions to make the experience better for out-of-towners” (INDIANAPOLIS STAR, 10/6).