SBD/October 5, 2011/Research and Ratings

Yahoo Had Most Unique Visitors Among Sports Sites In August

Yahoo Sports continued to lead all sports sites in unique visitors in August, according to data from Nielsen Media. Yahoo Sports had 38.1 million unique visitors in August, compared to 27.9 million for second-place ESPN.com. NFL.com topped the league-owned sites with 16.2 million uniques. ESPN.com saw the most time spent per user among the top 10 most-visited sports sites with just over 43 minutes spent per visit in August. That was followed by NFL.com at just over 30 minutes. Among U.S. adults who visited sports sites in August, 32% were more likely than the average U.S. Internet user to post links/articles/videos/websites, while 27% were more likely to follow a brand and 35% were more likely to publish a blog. Data also showed that the 35-59 age demographic visited sports sites more frequently than other age groups in August. Sports sites saw more visitors from the South Atlantic than other parts of the country (Nielsen Media).

TOP 10 SPORTS SITES FOR AUGUST '11 (RANKED BY UNIQUE VISITORS)
RK
SITE
UNIQUE VISITORS (000)
TIME SPENT PER VISITOR (MM:SS)
1
Yahoo Sports
38,093
29:53
2
ESPN.com
27,852
43:34
3
FoxSports.com
25,018
20:41
4
Big Lead Sports
17,916
23:06
5
NFL.com
16,182
30:16
6
MLB.com
14,456
21:50
7
CBSSports.com
11,344
25:13
8
Turner/SI Digital*
7,482
19:54
9
BleacherReport.com
6,499
11:29
10
SportingNews.com
4,908
05:05
 

NOTE: * = Includes SI.com, NASCAR.com, PGATour.com, PGA.com, NBA.com, WNBA.com, NCAA.com

DEMOGRAPHICS FOR VISITORS TO SPORTS SITES DURING AUGUST '11
GENDER
Male
51.7%
Female
48.3%
AGE
2-17
7.6%
18-34
27.8%
35-59
30.8%
50-64
24.0%
65+
9.8%
HOUSEHOLD INCOME
Under $50K
33.0%
$50-75K
24.4%
$75-100K
18.5%
$100K+
21.6%
EDUCATION
Grammar School or less
6.8%
Some High School
4.9%
High School Graduate
17.3%
Some College
27.3%
Associate Degree
8.6%
Bachelor's Degree
22.2%
Post-Graduate Degree
12.3%
REGION OF COUNTRY
New England
5.6%
Mid-Atlantic
13.7%
South Atlantic
20.5%
East South Central
4.7%
West South Central
9.9%
East North Central
15.5%
West North Central
7.5%
Mountain
7.2%
Pacific
15.4%

 

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