Yahoo Sports continued to lead all sports sites in unique visitors in August, according to data from Nielsen Media. Yahoo Sports had 38.1 million unique visitors in August, compared to 27.9 million for second-place ESPN.com. NFL.com topped the league-owned sites with 16.2 million uniques. ESPN.com saw the most time spent per user among the top 10 most-visited sports sites with just over 43 minutes spent per visit in August. That was followed by NFL.com at just over 30 minutes. Among U.S. adults who visited sports sites in August, 32% were more likely than the average U.S. Internet user to post links/articles/videos/websites, while 27% were more likely to follow a brand and 35% were more likely to publish a blog. Data also showed that the 35-59 age demographic visited sports sites more frequently than other age groups in August. Sports sites saw more visitors from the South Atlantic than other parts of the country (Nielsen Media).
| TOP 10 SPORTS SITES FOR AUGUST '11 (RANKED BY UNIQUE VISITORS) |
| RK | SITE | UNIQUE VISITORS (000) | TIME SPENT PER VISITOR (MM:SS) |
| 1 | Yahoo Sports | 38,093 | 29:53 |
| 2 | ESPN.com | 27,852 | 43:34 |
| 3 | FoxSports.com | 25,018 | 20:41 |
| 4 | Big Lead Sports | 17,916 | 23:06 |
| 5 | NFL.com | 16,182 | 30:16 |
| 6 | MLB.com | 14,456 | 21:50 |
| 7 | CBSSports.com | 11,344 | 25:13 |
| 8 | Turner/SI Digital* | 7,482 | 19:54 |
| 9 | BleacherReport.com | 6,499 | 11:29 |
| 10 | SportingNews.com | 4,908 | 05:05 |
| | | | |
NOTE: * = Includes SI.com, NASCAR.com, PGATour.com, PGA.com, NBA.com, WNBA.com, NCAA.com
| DEMOGRAPHICS FOR VISITORS TO SPORTS SITES DURING AUGUST '11 |
| GENDER |
| Male | 51.7% |
| Female | 48.3% |
| AGE |
| 2-17 | 7.6% |
| 18-34 | 27.8% |
| 35-59 | 30.8% |
| 50-64 | 24.0% |
| 65+ | 9.8% |
| HOUSEHOLD INCOME |
| Under $50K | 33.0% |
| $50-75K | 24.4% |
| $75-100K | 18.5% |
| $100K+ | 21.6% |
| EDUCATION |
| Grammar School or less | 6.8% |
| Some High School | 4.9% |
| High School Graduate | 17.3% |
| Some College | 27.3% |
| Associate Degree | 8.6% |
| Bachelor's Degree | 22.2% |
| Post-Graduate Degree | 12.3% |
| REGION OF COUNTRY |
| New England | 5.6% |
| Mid-Atlantic | 13.7% |
| South Atlantic | 20.5% |
| East South Central | 4.7% |
| West South Central | 9.9% |
| East North Central | 15.5% |
| West North Central | 7.5% |
| Mountain | 7.2% |
| Pacific | 15.4% |
