SBD/October 3, 2011/Research and Ratings

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  • Overnight Ratings: CBS' Alabama-Florida In Primetime Leads Weekend College Football

    CBS’ Alabama-Florida matchup led all weekend college football telecasts with a 4.7 overnight Nielsen rating. However, the network’s lone regular-season SEC primetime telecast was down 7.8% from a 5.1 overnight for the same matchup in primetime last year. Up against Alabama-Florida, ABC earned a 3.2 overnight for Wisconsin’s blowout win in Nebraska’s first regular-season Big Ten matchup ever. ABC’s regionalized 3:30pm ET window actually fared better with a 3.5 overnight, but that window was down significantly from a 4.8 overnight for regional action in the same window last year. Arkansas’ OT win over Texas A&M marked ESPN’s best college football audience with a 2.3 overnight. Fox aired its second EPL match on Sunday, with Arsenal-Tottenham Hostpur earning a 1.1 overnight following the net’s big NFL singleheader rating. The net’s first EPL match -- Chelsea-Manchester United -- earned a 1.2 overnight on Sept. 18.

    The chart below lists overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    "College Football Countdown"
    10/1
    ABC
    3:00-3:30pm
    0.8
    NCAA Football: (regional)
    10/1
    ABC
    3:30-7:00pm
    3.5
    NCAA Football: Nebraska-Wisconsin
    10/1
    ABC
    8:00-11:30pm
    3.2
    NCAA Football: Air Force-Navy
    10/1
    CBS
    12:00-3:30pm
    1.4
    NCAA Football: Auburn-South Carolina
    10/1
    CBS
    3:30-7:00pm
    3.2
    NCAA Football: Alabama-Florida
    10/1
    CBS
    8:00-11:30pm
    4.7
    American Le Mans Series: Road Atlanta
    10/2
    ABC
    4:00-6:00pm
    0.4
    "The NFL Today"
    10/2
    CBS
    12:00-1:00pm
    2.6
    "NFL on CBS": (regional)
    10/2
    CBS
    1:00-4:15pm
    9.3
    "NFL on CBS": Broncos-Packers (59%)
    10/2
    CBS
    4:15-7:00pm
    13.6
    "Fox NFL Sunday"
    10/2
    Fox
    12:00-1:00pm
    3.6
    "NFL on Fox": (single)
    10/2
    Fox
    1:00-4:05pm
    14.9
    EPL: Arsenal-Tottenham Hotspur (taped)
    10/2
    Fox
    4:30-6:30pm
    1.1
    Rugby World Cup: New Zealand-Canada (taped)
    10/2
    NBC
    3:00-6:00pm
    0.6
    "Football Night in America"
    10/2
    NBC
    7:30-8:15pm
    5.6
    "Sunday Night Football": Jets-Ravens
    10/2
    NBC
    8:30-11:30pm
    12.7

     

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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