Sunoco Debuts "Essence Of Racing" Campaign Executive Transactions Isiah Thomas Expected Backlash Over Hiring FanDuel Brings On Most Of Zynga Sports Team Georgia Approves Increased Athletic Budget Kentucky Adding Ribbon Boards At Rupp IndyCar Ponders How To Attract Fans Long Term Jeff Gordon Hired As Full-Time Analyst For Fox Danica's Sponsorship Status To Be Telling For NASCAR Classified Advertisements
SBD/September 26, 2011/Research and RatingsPrint All
ABC was heavy on the college football games on Saturday, led by LSU-West Virginia in primetime. That game topped all college football games over the weekend with a 4.0 overnight Nielsen rating. That figure is up % from a 3.4 overnight for the comparable Oregon State-Boise State game last year. ABC also earned a 3.7 rating for regionalized coverage in the 3:30pm ET window on Saturday, which featured Colorado-Ohio State and Oklahoma State-Texas A&M. CBS aired Arkansas-Alabama on Saturday, earning a 2.6 overnight, down 52% from the same matchup last year. The net has now seen both of its SEC football telecasts have year-over-year ratings declines. Among games on cable TV, ESPN’s Clemson-Florida State game in the 3:30pm window led the way with a 1.9 overnight. The net also earned a 1.8 rating for USC-Arizona State in the late night window and a 1.6 rating for Central Florida-BYU on Friday night. FX’ telecast of Missouri-Oklahoma on Saturday night earned a 1.3 overnight. The NASCAR Sprint Cup Series Sylvania 300 from New Hampshire Motor Speedway on Sunday afternoon earned a 2.4 overnight on ESPN. That rating is up 14.3% from a 2.1 for the comparable race from Dover last year, which was the second race in the Chase. NBC also aired "Golf Central Live" prior to its coverage of the Tour Championship on Saturday and Sunday, marking the first time golf coverage on broadcast TV has had a pre-game show. Both shows earned a 0.4 overnight.
Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.
TELECASTDATENETTIME (ET)RAT. NCAA Football: Notre Dame-Pittsburgh9/24ABC12:00-3:30pm3.3 NCAA Football: (regional)9/24ABC3:30-7:00pm3.7 NCAA Football: LSU-West Virginia9/24ABC8:00pm-12:00am4.0 MLB: (regional)9/24Fox4:00-7:00pm1.9 "Golf Central Live"9/24NBC1:30-2:00pm0.4 PGA Tour: Tour Championship: Third Round9/24NBC2:00-6:00pm1.1 "SEC Confidential"9/24CBS1:00-2:00pm0.4 "MLB 2011: Down the Stretch"9/24CBS2:00-3:00pm0.4 "College Football Today"9/24CBS3:00-3:30pm0.8 NCAA Football: Arkansas-Alabama9/24CBS3:30-7:00pm2.6 "The NFL Today"9/25CBS12:00-1:00pm2.6 "NFL on CBS": (single)9/25CBS1:00-4:05pm12.5 PBR: DeWalt Guaranteed Tough Invitational9/25CBS4:30-5:30pm1.4 "Fox NFL Sunday"9/25Fox12:00-1:00pm3.3 "NFL on Fox": (regional)9/25Fox1:00-4:15pm9.5 "NFL on Fox": Packers-Bears (81%)9/25Fox4:15-7:30pm15.8 "The OT"9/25Fox7:30-8:00pm7.8 "Golf Central Live"9/25NBC1:00-1:30pm0.4 PGA Tour: Tour Championship: Final Round9/25NBC1:30-6:00pm1.4 "Football Night in America"9/25NBC7:30-8:15pm5.1 "Sunday Night Football": Steelers-Colts9/25NBC8:30-11:30pm13.2