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Marketing and Sponsorship

Marketplace Roundup

FC Barcelona's club members “ratified the $230 million, five-year shirt sponsorship deal with the Qatar Foundation.” Only “76 voted no and 36 abstained,” while 697 members “voted yes to the deal late Saturday” (AP, 9/25)….IndyCar announced that Honda will be the presenting sponsor of the season-ending Oct. 16 event at Las Vegas Motor Speedway (IndyCar)….Familia Camarena Tequila will continue its marketing sponsorship agreement with the Cowboys. The spirits company will continue its game day radio exposure and rights to the Cowboys' name and logos this season, as well as unveil an exclusive promotional space featured inside of Cowboys Stadium during all regular season home games (Cowboys)….FIBA and Peak extended their partnership through ’16, making the Chinese sportswear brand the footwear and apparel provider for FIBA tournaments in Asia. The new deal makes Peak the global partner of FIBA and footwear provider for all its events worldwide (FIBA).

SBJ Morning Buzzcast: April 26, 2024

The sights and sounds from Detroit; CAA Sports' record night; NHL's record year at the gate and Indy makes a pivot on soccer

TNT’s Stan Van Gundy, ESPN’s Tim Reed, NBA Playoffs and NFL Draft

On this week’s pod, SBJ’s Austin Karp has two Big Get interviews. The first is with TNT’s Stan Van Gundy as he breaks down the NBA Playoffs from the booth. Later in the show, we hear from ESPN’s VP of Programming and Acquisitions Tim Reed as the NFL Draft gets set to kick off on Thursday night in Motown. SBJ’s Tom Friend also joins the show to share his insights into NBA viewership trends.

SBJ I Factor: Molly Mazzolini

SBJ I Factor features an interview with Molly Mazzolini. Elevate's Senior Operating Advisor – Design + Strategic Alliances chats with SBJ’s Ross Nethery about the power of taking chances. Mazzolini is a member of the SBJ Game Changers Class of 2016. She shares stories of her career including co-founding sports design consultancy Infinite Scale career journey and how a chance encounter while working at a stationery store launched her career in the sports industry. SBJ I Factor is a monthly podcast offering interviews with sports executives who have been recipients of one of the magazine’s awards.

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