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SBD/September 23, 2011/Media
Sony Hoping Power Of Brad Pitt's Brand Will Drive "Moneyball" At Box Office
Published September 23, 2011
BOX OFFICE HIT: In L.A., Amy Kaufman wrote the film will “fight for the No. 1 spot against last weekend's surprise winner,” the 3-D version of “The Lion King,” and a new family film, “Dolphin Tale.” "Moneyball," which some pundits “have already singled out as an awards contender, has so far earned exceptionally positive reviews from critics” (LATIMES.com, 9/22). DAILY VARIETY’s Andrew Stewart wrote the film “could attract enough adult moviegoers to win the weekend,” and it “should appeal to primarily over-25 male” audiences. Sony is “de-emphasizing the opening weekend's impact to the overall prospects” for "Moneyball." As with "The Social Network," the studio “anticipates that ‘Moneyball,’ budgeted at a reported $50 million, will develop similar legs, based on strong reviews coming out of the Toronto Film Festival” (VARIETY.com, 9/22). The HOLLYWOOD REPORTER’s Pamela McClintock noted tracking shows the movie is “in the lead heading into the weekend, with a projected opening gross in the high teens to low $20 million range.” The film “benefits from strong interest among males and older females” (HOLLYWOODREPORTER.com, 9/22).
THE POWER OF PITT: In Sacramento, Ailene Voisin wrote people will buy tickets “because Pitt has the starring role, not because they're captivated by a small-market franchise and a clever GM who almost developed a formula for toppling the rich and powerful New York Yankees, Boston Red Sox, etc” (SACBEE.com, 9/20). “Moneyball” Director Bennett Miller said of Pitt appearing on the cover of SI this week, “I'm not that much of a marketer, but it would seem that it's a great thing. … When I heard that (Pitt would be on the cover), I think that actually excited me more than any other news like that. I thought that was really cool” (ST. PETERSBURG TIMES, 9/22).