Most Papers Using "Redskins" Despite Resistance Redskins' Controversy Poses Unique Issue Golf World To Be Digital-Only Publication WEEI Host Won't Be Disciplined For Remarks Media Notes NBC Sports Releases '14-15 NHL Schedule ESPN Airing Special On Seahawks Training Camp CFL Could Expand ESPN Deal In U.S. ESPN Up For MLB Telecasts At Midpoint ESPN Plans Inspirational Special Olympics Coverage
Upcoming Conferences and Events
SBD/September 23, 2011/Media
Sony Hoping Power Of Brad Pitt's Brand Will Drive "Moneyball" At Box Office
Published September 23, 2011
BOX OFFICE HIT: In L.A., Amy Kaufman wrote the film will “fight for the No. 1 spot against last weekend's surprise winner,” the 3-D version of “The Lion King,” and a new family film, “Dolphin Tale.” "Moneyball," which some pundits “have already singled out as an awards contender, has so far earned exceptionally positive reviews from critics” (LATIMES.com, 9/22). DAILY VARIETY’s Andrew Stewart wrote the film “could attract enough adult moviegoers to win the weekend,” and it “should appeal to primarily over-25 male” audiences. Sony is “de-emphasizing the opening weekend's impact to the overall prospects” for "Moneyball." As with "The Social Network," the studio “anticipates that ‘Moneyball,’ budgeted at a reported $50 million, will develop similar legs, based on strong reviews coming out of the Toronto Film Festival” (VARIETY.com, 9/22). The HOLLYWOOD REPORTER’s Pamela McClintock noted tracking shows the movie is “in the lead heading into the weekend, with a projected opening gross in the high teens to low $20 million range.” The film “benefits from strong interest among males and older females” (HOLLYWOODREPORTER.com, 9/22).
THE POWER OF PITT: In Sacramento, Ailene Voisin wrote people will buy tickets “because Pitt has the starring role, not because they're captivated by a small-market franchise and a clever GM who almost developed a formula for toppling the rich and powerful New York Yankees, Boston Red Sox, etc” (SACBEE.com, 9/20). “Moneyball” Director Bennett Miller said of Pitt appearing on the cover of SI this week, “I'm not that much of a marketer, but it would seem that it's a great thing. … When I heard that (Pitt would be on the cover), I think that actually excited me more than any other news like that. I thought that was really cool” (ST. PETERSBURG TIMES, 9/22).