SBD/September 23, 2011/Marketing and Sponsorship

LPGA Classic Seeks Consortium Of Local Sponsors For '12 Event

Tournament officials are looking for several local sponsors to replace State Farm deal
Organizers of the LPGA Classic in Springfield, Ill. “may try to line up a group of Springfield-area businesses as interim sponsors for 2012” after State Farm dropped its title sponsorship this year, according to Dave Kane of the Springfield STATE JOURNAL-REGISTER. Tournament Exec Dir Kate Peters said that the “ultimate goal is still to find one or two major sponsors willing to put up about $2.3 million to keep the 36-year-old event in Springfield.” But Peters said that “short of making such a breakthrough in the next few months ... the alternative is to assemble a consortium of local sponsors.” The arrangement “would buy time to find major sponsors for 2013 and beyond.” Peters: "We're looking at a model of five to 10 (local businesses). We know the dollars we need, and however we divvy it up. … Let's say we call it the Heart of Illinois LPGA Classic. We're looking into companies who'll buy into that. We're looking for a hero -- or heroes." Peters said that $2M is the “minimum amount needed to keep the Classic alive for 2012.” But she added that the figure “probably would mean ‘tweaks in our budget,’ including a decrease in the $1.7 million purse that's been offered the past three years.” LPGA Commissioner Mike Whan “has raised the possibility of a one-year hiatus for the Classic,” but Peters “doubts there will be a 2013 tournament if one isn’t held in 2012.” Peters: "I have trouble seeing it come back if we miss next year" (Springfield STATE JOURNAL-REGISTER, 9/23).
Return to top

Related Topics:

Marketing and Sponsorship, Golf, LPGA

Video Powered By - Castfire CMS Powered By - Sitecore

Report a Bug