CBS Has Deal To Stream NFL Games Mavericks Struggling On Court, In TV Ratings LeBron Happy With Latest SI Award "GameDay" Draws Highest Audience Since '07 Media Notes SI Names LeBron Sportsperson Of The Year NBC Signs Eight-Year Deal With USA Track & Field Adam Schefter Signs Five-Year Extension With ESPN ESPN: Sub Losses Don't Include New Outlets NFL Viewership Down Among Older Viewers
SBD/September 20, 2011/Media
Published September 20, 2011
COVER TWO: The DAILY VARIETY’s Sam Thielman noted Velocity is partnering with the NFL on "NFL Single Coverage" and "Greatest NFL Rivalries," set to air tomorrow at 8:00pm and 8:30pm ET, respectively. The two shows are “produced by NFL Films in association with Intersport and the network.” "Single Coverage" will explore key NFL games in depth; "Rivalries" will follow teams and athletes “through the heat of competition.” The net “has ordered eight episodes of each” (VARIETY.com, 9/19).
NOTES: In Oklahoma City, Mel Bracht reported Cox Communications “has launched three On Demand channels” for the Univ. of Oklahoma, Oklahoma State Univ. and Tulsa football teams. Cox Oklahoma will “produce the majority of the content, which is available free to digital customers in the FreeZone” (NEWSOK.com, 9/16).... St. Louis Post-Dispatch reporters Bill Coats and Ron Cobb are retiring from the paper. Coats covered the Univ. of Missouri and the Rams and retired Saturday “after nearly 34 years.” Cobb was the Blues' beat writer and covered tennis, and in “the final phase of his 31-year run at the paper Cobb moved to the copy desk” (ST. LOUIS POST-DISPATCH, 9/17)....SI.com’s Peter King reported the NFL Network has hired the Miami Herald's Jeff Darlington. King: “I think the NFL Network made a great hire. ... He’ll be a difference-maker nationally the way he was in South Florida” (SI.com, 9/19).