Jordan Talks Federer Shoe Collaboration Ford Field Gets Title Sponsor For Bowl Game Mazda Inks Deal With Competitor Group Serves & Volleys McDonald's Preps Three Promos Around NFL Season Cowboys, Hublot Unveil Limited Edition Watches U.S. Open Sponsors Go Digital With Activations UA Alters Approach To Women's Activewear Marketplace Roundup Stan Wawrinka Re-Signs With Yonex
Upcoming Conferences and Events
SBD/September 20, 2011/Marketing and Sponsorship
All-Time Saves Leader Mariano Rivera Signs To Appear In Arrid Deodorant Spot
Published September 20, 2011
SOMETHING TO SAVE: Rivera yesterday became MLB's all-time leader in saves with 602, and MLB.com's Mark Newman reported the MLB.com Shop "launched an expanded area of commemorative items." In addition to T-shirts and hats, the official "602 collection also features the milestone listed in a 14x18 wall-hanging ... complete with game-used dirt and the official 602 emblem." There is also a signed Rivera baseball that includes the "inscription of '602 Saves' and 'September 19, 2011.'" A gold coin set is also available that features a "Highland Mint 24-karat item" that is "limited edition, with 602 minted." One coin features Rivera's "color image embedded in the center, and the other coin features the official 602 emblem" (MLB.com, 9/19).