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SBD/September 20, 2011/Marketing and Sponsorship
All-Time Saves Leader Mariano Rivera Signs To Appear In Arrid Deodorant Spot
Published September 20, 2011
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SOMETHING TO SAVE: Rivera yesterday became MLB's all-time leader in saves with 602, and MLB.com's Mark Newman reported the MLB.com Shop "launched an expanded area of commemorative items." In addition to T-shirts and hats, the official "602 collection also features the milestone listed in a 14x18 wall-hanging ... complete with game-used dirt and the official 602 emblem." There is also a signed Rivera baseball that includes the "inscription of '602 Saves' and 'September 19, 2011.'" A gold coin set is also available that features a "Highland Mint 24-karat item" that is "limited edition, with 602 minted." One coin features Rivera's "color image embedded in the center, and the other coin features the official 602 emblem" (MLB.com, 9/19).