SBD/September 19, 2011/Research and Ratings

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  • Overnight Ratings: OU-FSU Leads Weekend College Football; BMW Championship Down

    ABC's Oklahoma-Florida State telecast on Saturday night led all college football games over the weekend with a 6.1 overnight Nielsen rating. The same window last year featured regional coverage that earned a 4.9 overnight. The net also earned a 2.9 overnight for regional coverage in the 3:30pm ET window, up 11.5% from last year. ESPN earned a 2.7 overnight for Ohio State-Miami, also on Saturday night. That overnight is flat compared to Clemson-Auburn in the same window last year. CBS began its coverage of SEC football with Tennessee-Florida earning a 3.0 overnight, down 14.3% from the same matchup last year. Fox aired the first-ever EPL match on U.S. broadcast TV on Sunday afternoon, with the tape-delayed Chelsea-Manchester United match earning a 1.2 overnight rating. The game drew a 0.4 overnight live on Fox Soccer. NBC earned a 1.0 overnight yesterday for Justin Rose's two-shot win at the PGA Tour BMW Championship, down 37.5% from Dustin Johnson's win last year and down 60% from Tiger Woods' win in '09.

    Listed below are overnight Nielsen ratings from weekend sports telecasts on broadcast TV.

    TELECAST
    DATE
    NET
    TIME (ET)
    RAT.
    NCAA Football: Auburn-Clemson
    9/17
    ABC
    12:00-3:30pm
    3.2
    NCAA Football: (regional)
    9/17
    ABC
    3:30-7:00pm
    2.9
    NCAA Football: Oklahoma-Florida State
    9/17
    ABC
    8:00-11:30pm
    6.1
    Lucas Oil Off Road Pro2 & Pro4 (taped)
    9/17
    CBS
    2:00-3:00pm
    0.3
    "CBS College Football 2011"
    9/17
    CBS
    2:30-3:00pm
    0.3
    "College Football Today"
    9/17
    CBS
    3:00-3:30pm
    0.7
    NCAA Football: Tennessee-Florida
    9/17
    CBS
    3:30-7:00pm
    3.0
    MLB: (regional)
    9/17
    Fox
    4:00-7:00pm
    1.7
    PGA Tour: BMW Championship: Third Round
    9/17
    NBC
    12:00-3:30pm
    0.8
    NCAA Football: Michigan State-Notre Dame
    9/17
    NBC
    3:30-7:00pm
    2.7
    "The NFL Today"
    9/18
    CBS
    12:00-1:00pm
    2.5
    "NFL on CBS": (regional)
    9/18
    CBS
    1:00-4:15pm
    10.0
    "NFL on CBS": Chargers-Patriots (74%)
    9/18
    CBS
    4:15-7:30pm
    15.1
    "Fox NFL Sunday"
    9/18
    Fox
    12:00-1:00pm
    3.6
    "NFL on Fox": (single)
    9/18
    Fox
    1:00-4:05pm
    13.6
    EPL: Chelsea-Manchester United (taped)
    9/18
    Fox
    4:30-6:30pm
    1.2
    Golf: "Big Break 101" (taped)
    9/18
    NBC
    1:30-2:00pm
    0.3
    PGA Tour: BMW Championship: Final Round
    9/18
    NBC
    2:00-6:00pm
    1.0
    "Football Night in America"
    9/18
    NBC
    7:30-8:15pm
    7.0
    "Sunday Night Football": Eagles-Falcons
    9/18
    NBC
    8:30-11:30pm
    15.7

     

    Print | Tags: Research and Ratings, Nielsen Media Research
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