SBD/September 19, 2011/Marketing and Sponsorship
NASCAR, DirecTV Partner On Sweepstakes Allowing Fan To Appear In Ad With Drivers
Published September 19, 2011
NASCAR is working with its partner DirecTV to offer fans the chance to appear in a '12 commercial with some of the sport's drivers. The opportunity is being given away as part of the "Send Me 2 Vegas" sweepstakes, which begins today and is designed to promote NASCAR's Champions Week in Las Vegas. The sweepstakes will give one fan a chance to win a '12 Ford Explorer, a two-night stay at the Hard Rock Hotel & Casino in Las Vegas during NASCAR's Champions Week and the opportunity to be featured in an on-air promotional spot on Game Show Network (GSN), which is co-owned by DirecTV. GSN plans to run a series of NASCAR promotional spots in '12 that will be tied into the sanctioning body's "The World Needs More Winners" campaign. NASCAR drivers and the "Send Me 2 Vegas" winner would be featured in those spots. GSN is distributed in 73 million homes. The network also plans to run promotions this fall encouraging fans to participate in the sweepstakes and attend its "After the Lap" event in Las Vegas, which features all 12 of the Chase for the Sprint Cup drivers talking to 2,000 fans at the Hard Rock Cafe. NASCAR VP/Partnership Marketing & Business Solutions Norris Scott said, "This helps reach new audiences and continues to promote this (After the Lap) event, which has really become a jewel event for us because of the opportunity it presents for fans to interact with drivers."
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