SBD/September 15, 2011/Marketing and Sponsorship

Josh Hamilton's Grand Slam Saves Locals $500K On Flooring Purchases

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MLB Rangers LF Josh Hamilton's grand slam in last night's game against the Indians "caused quite a stir for folks who had seen a local flooring company commercial on television in recent weeks," according to Richard Durrett of ESPN DALLAS. Dallas-based CC Carpet Owner Steve Fitzgerald in the commercial says that if Hamilton "hits a grand slam, anyone who purchased flooring or countertops in September will get a refund." The company's website "was down and the phone number busy shortly after Hamilton hit his third career grand slam" in the fourth inning of last night's game. Fitzgerald said, "We're so excited. We only wish he had done it right at the end of the promotion so we could have saved folks even more money." Fitzgerald said that he "estimates that Hamilton's blast probably saved customers a little more than $500,000," and noted that his company "bought insurance for the promotion." Hamilton said that he "thought about the promotion as he came to the plate." He said, "The situation doesn't come up often, so when it does you can't help but think of it" (ESPNDALLAS.com, 9/14). In Dallas, Brad Townsend notes Hamilton's grand slam "scarcely had cleared the leftfield fence when CC Carpet's website ... crashed." Fitzgerald: "I already got my I.T. guy working it" (DALLAS MORNING NEWS, 9/15). The company's website as of presstime carried a picture of Hamilton and the statement, "Our website is currently overloaded due to GRAND SLAM activity!" (THE DAILY). In Ft. Worth, Jeff Wilson notes CC Carpet's selection of Hamilton for the promo "was probably a good way to drum up some business," as he had not had a grand slam "since 2008, but had hit plenty of homers to lure in customers" (FT. WORTH STAR-TELEGRAM, 9/15).

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