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SBD/September 14, 2011/Marketing and Sponsorship
Retailers Poke Fun At Ohio State-Miami Football Game With T-Shirts
Published September 14, 2011
DON'T PRESS YOUR LUCK: West Virginia Univ. AD Oliver Luck in an open letter to WVU fans wrote, "During the opening game of the 2011 WVU football season, one of the ESPN cameras showed a young man wearing a blue t-shirt with 'West F##### Virginia' on the chest. ... I think you would agree with me that this is not the image of our University and our state that we want to promote." Luck continued, "I would like to ask you to help me convince people who are wearing these t-shirts to reconsider their choice of attire. ... I would like to request that if you see someone wearing one of these t-shirts that you politely ask him or her to change or to cover it up" (SCOUT.com, 9/12).