Source Communications is launching a "hybrid marketing agency, Source1 Sports," according to Terry Lefton in this week's SPORTSBUSINESS JOURNAL. The new sports practice will "be headed by veteran marketing executives Ray Katz and Ben La Marca and be housed within Source's offices in New York City; Hackensack, N.J.; and San Diego." For the past two years, Katz "was president of sports properties and media at Leverage Agency, but he also worked at OMD/Optimum Sports, the NFL, the defunct Football Network, Madison Square Garden and American Express." Katz said that the "new agency's capabilities will include strategic consulting, digital and social media implementation, property negotiation and activation, creative, 'selective' property representation, analytics, and media planning and buying." La Marca for the past two years "has been chief revenue officer for sports content aggregator FanFeedr." He previously was "president and CEO at Kyocera Electronics and also has held VP roles at both Olympus America and Eastman Kodak." La Marca will "share managing partner responsibilities with Katz," while Source President Larry Rothstein will serve as CEO (
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